Scentsy logo added to Dumbo attraction as part of 'Smellephants on Parade' coming to Fantasyland at Magic Kingdom

Nov 20, 2023 in "Fantasyland"

Posted: Monday November 20, 2023 6:45pm ET by WDWMAGIC Staff

The Scentsy logo has been added to Dumbo the Flying Elephant at Walt Disney World's Magic Kingdom.

Scentsy has posted these images of the updated Dumbo marquee on Instagram.


Scentsy entered into a multi-year relationship with the Walt Disney World Resort in 2021, which included the new 'Smellephants on Parade' at Magic Kingdom, an exhibit at the EPCOT International Flower and Garden Festival, and becoming the Official Home Fragrance of Walt Disney World.

At' Smellephants on Parade,' guests entering Storybook Circus will find a casting call from Timothy Q. Mouse, seeking out a "Whiff-sistant" to join Dumbo's newest act. At the ticket booth in front of Big Top Souvenirs, Cast Members will provide a map and sticker sheet to guide guests in their training. "Whiff-sistants" in training will explore Storybook Circus to find a number of Smellephants statues, each with a unique, circus-inspired fragrance - popcorn being one of them.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

Unbanshee6 hours ago

Take the logo off, turn off the scents, pat self on back

radiorae7 hours ago

Churro Elephant is up!

JohnD1 day ago

True. Remove the logo. Tie them in directly to Dumbo, which they are now.

pigglewiggle1 day ago

Thank you!

pigglewiggle1 day ago

Thank you!

wdwmagic1 day ago

and even then, its a very easy rebranding operation to remove the logo. I would expect these to be here for years.

MagicHappens19711 day ago

I believe this is a multi-year partnership, I would imagine these aren’t going anywhere until Scentsy stops writing checks

pigglewiggle1 day ago

This is a real question- will these be sticking around until end of year or are these just for summer? We'd enjoy seeing them.

DisneyRoy3 days ago

My 15 year old daughter and her friend will LOOOVE this. But we usually go a little slower. Will probably do the pirates Scavenger hunt at least once too on our trip.

JohnD3 days ago

Seems like a clever addition, but I wonder how many will go to the trouble to experience it. If my recent trip with a family of three with an 8yo boy is any indication, not many. It will be all about maximizing VQ/G+/ILL to get your best bang for your buck out of the park. No time to "stop and smell the elephants."

wdwmagic3 days ago

More 'Smellephants' now gracing Storybook Circus at Disney World's Magic Kingdom https://www.wdwmagic.com/attractions/smellephants-on-parade/news/23apr2024-more-smellephants-now-gracing-storybook-circus-at-disney-worlds-magic-kingdom.htm The ticket booth is back.

Figments Friend4 days ago

Ah, reminds me of myself when I get off the plane at MCO and that first wave of humidity hits you on the jet walk… Or visiting Animal Kingdom. 😁 -

ToTBellHop4 days ago

an interesting finding in either case!

Magicart874 days ago

On first glance Id guess it smells of Cinnamon. The smellephant... not a stool sample.