Opening date set for The NBA Experience at Disney Springs

Mar 26, 2019 in "The NBA Experience"

The NBA Experience concept art
Posted: Tuesday March 26, 2019 7:22am ET by WDWMAGIC Staff

During last night's Orlando Magic – Philadelphia 76ers game, Mickey Mouse made a surprise on-court appearance to announce that The NBA Experience at Disney Springs will open August 12 2019.

In collaboration with the NBA, Disney is developing NBA Experience as a one-of-a-kind environment packed with 13 interactive elements and hands-on activities across 44,000 square feet and two floors. NBA Experience will give guests the chance to feel like a basketball superstar.

“When we were young, we played basketball in our driveways or in the park, creating those imaginary moments of making the game-winning shot for a championship,” said Stan Dodd, executive producer, Walt Disney Imagineering. “We want to take that energy and help you feel what it’s like to be an actual NBA or WNBA player.”

Upon entry to NBA Experience, guests will feel as if they’re walking through the players’ tunnel at an NBA or WNBA arena. A ticket to NBA Experience grants access to every activity, in any order guests choose, with the ability to return to stations to improve performances or learn even more about the game, players and teams they love. In addition to the competitions and games, the experience will also include a retail store featuring NBA-themed merchandise.

Additional elements of the destination include:

  • A slam dunk challenge, where guests can change the height of a standard 10-foot hoop to as low as seven feet to perform their own superstar moves – captured by burst photography.
  • An activity that tests shooting skills with spots on a court that light up as guests move from one location to another attempting to sink as many shots as possible in 15 seconds.
  • A way for guests to see how they stack up to some of the world’s best basketball players by measuring their vertical leap, wingspan, shooting and dribbling.
  • Personalization for various activities with guests’ names and associating the activity with their favorite NBA or WNBA teams.
  • Real-time technology to aggregate statistics of NBA and WNBA games and players for continuous updates, while leaderboards will track top NBA Experience performers throughout each day.
Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

peng3 days ago

You know, I feel like its the most likely, that or it becomes another space for disney merch (but personally I'd take another crack at an arcade).

MisterPenguin3 days ago

If you don't watch the straight to video sequels, hand in your Disney Adult Card!!

cookiee_munster3 days ago

I'm questioning my own Disney nerdiness with struggling trying to work this out...

MisterPenguin4 days ago

How about a... and ?

lunchbox11754 days ago

Please....Please....Please put in some sort of Wreck It Ralph arcade and gaming experinece....DisneyQuest was great, not sure why they got rid of it.

Unbanshee6 days ago

Some more photos from Blog Mickey https://blogmickey.com/2024/04/disney-world-begins-de-theming-failed-nba-experience-at-disney-springs/

Disstevefan16 days ago

Or the worlds biggest DVC preview and sales center!!

MisterPenguin6 days ago

Finally, a pharmacy in the bubble!

PaulZ6 days ago

Getting ready to build the Super Target.

Rteetz6 days ago

Paneling on the exterior of the building is being removed.

Club CooloholicMar 04, 2024

All the Deluxe Resorts used to have these kids clubs...which made so much sense. Miss them,!

SoFloMagicFeb 27, 2024

I was curious, so I did a bit of research. Sounds like it's a licensing deal: "The 10-year, $1.5 billion deal with ESPN gives PENN access to ESPN personalities and channels, which include live sports, studio shows, and written articles." https://sportshandle.com/penn-2023-q2-earnings-espn-bet/

CompedFeb 27, 2024

I'm not privy to their contract talks, but I would assume there's some level of revenue sharing involved.

SoFloMagicFeb 27, 2024

Ah ok. So partial ownership but no revenue sharing?