To mark Disney's centenary celebrations, Hyundai Motor America has pulled the wraps off its exclusive IONIQ 5 Disney100 Platinum Concept car at the New York Auto Show.
This unique collaboration between Hyundai vehicle designers and Walt Disney Imagineering has resulted in a car adorned with special Disney-inspired accents, lighting effects, and iconic Disney music.
Angela Zepeda, chief marketing officer at Hyundai Motor America, said, "This collaboration with Disney, granting access to their iconic characters for a vehicle design, is a first for both companies. The IONIQ 5, being our premier all-electric vehicle, stands as a perfect canvas for this endeavor. We believe this limited edition will enchant every Disney aficionado out there."
Disney Features of the IONIQ 5 Disney100 Platinum Concept include:
- Gravity Gold Matte exterior hue.
- Unique Disney-inspired wheel designs.
- Special Disney100 Platinum Edition badging.
- Disney100 logos prominently featured on seat headrests, center console, and floormats.
- Lamp screens that project Disney sparkle animations across headlights and taillights.
- Moon roof with pixie dust details.
- Disney-themed intro on the interior screen which plays iconic Disney music and displays the Disney100 logo, enhanced with pixie dust.
- Interior lights that sync to a light show.
Note that Hyundai says that the features mentioned are specific to the show car. The production model's features may differ.
Details about the limited production vehicle concept revealed at the NY Auto show, including pricing, are anticipated later this year.
Hyundai's partnership with Disney began with a 60-second advertisement at the 95th Academy Awards, merging Hyundai moments with iconic Disney film scenes from the past century. This partnership has seen numerous collaborations, including a multi-series campaign in 2022 and an augmented reality initiative with National Geographic in 2021.
For more details on the Hyundai IONIQ 5 Disney100 Platinum Concept and the broader collaboration with Disney, visit IONIQ5-Disney100.com.
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