Disney Parks is back on X after a lengthy hiatus that came in response to various comments made by the platform's owner, Elon Musk.
Disney today posted about a "Sneak peek at new Audio-Animatronics inside Tiana's Bayou Adventure."
Disney Parks and other major Disney accounts stopped posting on X, formerly Twitter, in November 2023. At that time, Musk sparked widespread criticism in a post on X, where he replied to another user who had accused Jews of hating white people and who had expressed indifference to antisemitism. Musk wrote: "You have said the actual truth."
In response to Musk's comment, Disney, Apple, IBM, Paramount, Warner Bros., and Discovery said they would pause advertising on X.
Disney then stepped up its response by withholding adding new content to the platform. In December, X owner Elon Musk posted a series of jabs at Disney CEO Bob Iger.
Musk asked why Disney does not suspend advertising on competitor platforms owned by Meta, including Facebook and Instagram. In one post, Musk said, "Bob Eiger thinks it's cool to advertise next to child exploitation material. Real stand up guy." Followed up by, "Why no advertiser boycott, Bob Eiger? You are endorsing this material!" He went on to link to a right-wing satire outlet taking shots at Iger.
Musk also called for Iger to be fired, saying, "He should be fired immediately. Walt Disney is turning in his grave over what Bob has done to his company."
Recently, Disney has begun to lean heavily into TikTok, which included a massive campaign for the Disney100 celebration. The company also consistently posts to Facebook's X rival, Threads.
It remains to be seen if Disney's return to X becomes permanent and as prolific as before the dispute with Elon Musk.
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