Disney's new ad-supported Disney+ subscription tier means it will cost you more to watch ad-free

Dec 10, 2022 in "Disney+"

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Posted: Saturday December 10, 2022 6:51am ET by WDWMAGIC Staff

Disney+ has launched its new ad-supported subscription offering in the U.S., starting at $7.99 per month.

Disney+ will now cost $3 more per month for ad-free viewing

The new pricing model means a higher cost for ad-free viewing, with the Disney+ Premium offering with no ads increasing from $7.99 to $10.99 per month.

An annual subscription without ads goes up from $79.99 to $109.99.

At last month's quarterly financial earnings call, then Disney CEO Bob Chapek said, "The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+."

An annual subscription without ads goes up from $79.99 to $109.99.

Alongside the new ad-supported tier, new subscription plans will be available across Disney+, Hulu, ESPN+, and the Disney Bundle.

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.

Here are all the new standalone and bundle plans for Disney's streaming services in the U.S.

Disney+, Hulu, ESPN+, and Disney Bundle Plans

Disney+, Hulu, and ESPN+ Standalone Plans

Disney+
Basic (With Ads) $7.99 per month
Premium (No Ads) $10.99 per month, $109.99 annual

Hulu
Basic (With Ads) $7.99 per month, $79.99 annual
Premium (No Ads) $14.99 per month

ESPN+
With Ads $9.99 per month, $99.99 annual
UFC PPV $74.99 (per event)
UFC PPV + Annual $124.98

Disney Bundle Plans

Disney Bundle
Basic (With Ads): Disney+, Hulu $9.99 per month
Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 per month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 per month

Hulu + Live TV Plans

Hulu + Live TV
Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99

Disney+ overview

Discuss on the Forums

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Disney Irish6 hours ago

And as has been discussed here before, Disney will continue to shift its content spending to primarily be streaming as its cuts it spending in linear - https://variety.com/2024/tv/news/disney-investment-linear-tv-content-iger-1236004492/

Disstevefan11 day ago

Gaffigan is super funny, His Disney set is hilarious

MisterPenguin1 day ago

https://www.dgepress.com/abc/upfront/presentation/

MisterPenguin1 day ago

https://deadline.com/2024/05/bob-iger-disney-upfront-1235915873/ https://deadline.com/2024/05/disney-upfront-2024-new-york-city-recap-1235916159/

Disney Irish1 day ago

Don't forget that tonight is the debut of sports on D+ with the WNBA.

MisterPenguin1 day ago

https://www.hollywoodreporter.com/tv/tv-news/hulu-into-stand-up-comedy-jim-gaffigan-1235899215/ https://deadline.com/2024/05/brat-pack-documentary-brats-sets-premiere-date-hulu-1235914607/ https://deadline.com/2024/05/disney-leads-tv-fallout-amazon-viewership-nielsen-april-1235915892/

Disstevefan11 day ago

The new season of Monster's Inc. on Disney+ is Great! It seems to me it was not advertised as I cant remember where I heard about, it could have been an Ad on my Roku, anyway, a great season!

MisterPenguin1 day ago

https://variety.com/2024/tv/news/bruce-springsteen-documentary-world-tour-disney-plus-hulu-1236003198/ https://variety.com/2024/tv/news/welcome-to-wrexham-renewed-season-4-fx-1236003456/ https://variety.com/2024/tv/news/abc-fall-schedule-ryan-murphy-thursdays-rookie-spring-1236002691/

Disney Irish1 day ago

And April viewership goes to Disney..... https://www.hollywoodreporter.com/business/business-news/disney-youtube-most-tv-viewing-april-2024-1235898871/

MisterPenguin2 days ago

https://deadline.com/2024/05/the-supremes-at-earls-all-you-can-eat-sets-premiere-date-hulu-1235914061/ https://deadline.com/2024/05/disney-plus-breslau-first-polish-drama-tomasz-schuchardt-agata-kulesza-sandra-drzymalska-1235914027/

wtyy216 days ago

The new TV series will be the first time released under Disney Junior new branding, shortened as "Disney Jr." (but may still pronounced as Disney Junior verbally). In fact, it will be the first rebrand of Disney Junior for more than 13 years in existence.

Dead20096 days ago

Bundling is cheaper in the long run. If all the streaming services came together for like 40 bucks a month, I'd pay that.

MisterPenguin6 days ago

Hulu as a place with a bunch of content, a lot of it licensed (like good 'ol Netflix used to be) will be eventually integrated totally into D+. Hulu Live as a place to stream Live Linear TV will continue to be a separate streamer. But with linear TV dying.... Hulu Live (along with other live linear streamers, like YouTube TV) will eventually die out.

Disney Irish7 days ago

For now they will have the two tier approach. You can get Hulu in D+ if you have the bundle, or you can sub to Hulu as a standalone product. I do see a point where Hulu is just phased out as a standalone product and just merged completely in D+ as they have Star outside the US. It makes sense long term as it saves on costs. I don't know what she said, but the writing has been on the wall for awhile that a consolidation/bundling was going to begin at some point in the near future. We've just finally started hitting that point.