A look at the Walt Disney World 50th anniversary merchandise

Aug 06, 2021 in "Walt Disney World Resort 50th Anniversary Celebration - The World’s Most Magical Celebration"

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Walt Disney World 50th anniversary merchandise

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Posted: Friday August 6, 2021 9:09am ET by WDWMAGIC Staff

Disney has today released details on some of the new merchandise that will be coming this year as part of Walt Disney World's 50th anniversary celebrations.

Debuting throughout October and November, the collections offer something for everyone, from fun and creative celebration-themed items to an entire line of products inspired by Cinderella Castle. There are also throwback and retro-themed pieces and a shimmering collection of fashion and accessories inspired by the EARidescent decor that will be a hallmark of the celebration.

“The merchandise creative celebrates the legacy of the past 50 years with a nod to the next 50,” said Marianne Sharpe, Vice President of Merchandise at Walt Disney World Resort. “It includes authentic replicas of product, modern fashion trend collections, artist collaborations, and even matching attire for the entire family. The 50th merchandise is truly for the Disney fan in us all.”

Click the gallery to see more pictures of the new Walt Disney World 50th anniversary merchandise.

Celebration Collection – Early Oct. 2021

The Celebration Collection

The Celebration Collection will include a wide-ranging assortment of commemorative merchandise for the whole family. Perfect for mixing and matching, the collection will feature accessories by Dooney and Bourke, festive headwear, coordinating mommy-and-me ensembles, fashionable t-shirts and collectable 50th anniversary character plush.

The Celebration Collection

Disney Castle Collection – Early Oct. 2021

The Disney Castle Collection

Drawing inspiration from the iconic Cinderella Castle in Magic Kingdom Park, the Disney Castle Collection will feature everything from collectibles – like ornaments and charms – to castle-inspired attire and a light-up, 50th anniversary-edition Minnie Mouse ear headband. Items in the collection are inspired by the castle’s royal, EARidescent makeover created just for the celebration.

The Disney Castle Collection

Vault Collection Coming – Early Oct. 2021

The Vault Collection

Disney fans and those who love all things vintage will be eager to unlock the Vault Collection, paying tribute to 50 years of Walt Disney World magic with an assortment of retro-themed designs right out of the Walt Disney Archives. The collection includes classic opening day favorites such as the original Walt Disney World Mickey Mouse ear hat design, throwback T-shirt styles and nostalgic accessories. Additional Vault Collection items will be released throughout the 18-month long celebration.

The Vault Collection

EARidescent Collection – Late Oct. 2021

The EARidescent Collection

In line with celebratory EARidescent décor coming to Walt Disney World during the 50th anniversary celebration, the EARidescent Collection will feature a shimmering array of themed fashions and accessories.

The EARidescent Collection

Limited-Time Merchandise – Starting Aug. 12

A special pre-celebration line of products will be available beginning Aug. 12. This must-have collection features limited-time items, perfect for guests who visit Walt Disney World Resort before the official 50th-anniversary festivities begin.

Luxe Logo Collection – Nov. 2021

On the horizon is the the Luxe Logo Collection that will make its debut in November. As the name implies, this collection will offer a range of upscale pieces for the Disney collector. Details will be revealed closer to its release date in November.

The Luxe Logo Collection

All collections will be available at all four Walt Disney World theme parks and Disney Springs. Certain items will also be available at select Disney Resort hotels and on shopDisney.com.

Discuss on the Forums

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CreathirDec 10, 2023

I thought they were a fun addition to the parks. Personally I’d have made the replacement medallions the same bronze/gold color, but that’s just me.

nickysDec 10, 2023

Why? When I go back, whether that’s in a year, 2 years or further out, I’d love to be able to use my MB+ to activate them again. They were fun last year, why not let guests who didn’t get to see them at the time have a chance? You’re free to ignore them if you’re not interested.

Vegas Disney FanDec 10, 2023

The Tinkerbell one looks fantastic, the rest don’t match and look horrible. I wonder why they chose to use silver on bronze statues?

MagicHappens1971Dec 10, 2023

Gotta sell those MagicBand+ somehow

BrianDec 09, 2023

I just wish they'd take them out at this point. The hidden ones, like Tinkerbell and Abu are fun, but the ones out in the open seem out of place. I gave it a pass (to avoid my personal scorn) during the anniversary celebration, but that's far in the rear view mirror at this point.

DisoneDec 09, 2023

Agree! Took the post right off my fingertips.

drizgirlDec 09, 2023

Some of those are fine. Some of them are just perplexing.

DCBakerDec 09, 2023

The 50th medallions on a number of golden statues at Magic Kingdom that didn't have them removed yet have been recently covered or replaced. 758241

BrianNov 18, 2023

This special was produced by Fox 35, the Orlando Fox affiliate, for the 50th anniversary, and was recently posted to YouTube. I wanted to share since it has an inside look at the costuming 'vault' where costumes from past and present (and even in some cases, future) are stored, how the land for WDW was acquired and an interview with the daughter of one of the landowners, and an interview with three opening day cast members.

LittleBufordOct 01, 2023

I loved it! Watched it three times during my trip this summer.

ToTBellHopOct 01, 2023

Way to end your celebration with class and optimism toward the future.

Sir_CliffSep 30, 2023

Definitely had the same impression. I'm kind of curious to understand what made Dream and Shine Brighter hit just the right spot. I'm normally not a big fan of the castle shows featuring the characters, but this one just felt like pure joy. I suppose a lot of credit needs to go to the performers, who were fantastic.