Disney Parks returns to posting on Elon Musk's X social media platform

Apr 10, 2024 in "The Walt Disney Company"

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Posted: Wednesday April 10, 2024 10:48am ET by WDWMAGIC Staff

Disney Parks is back on X after a lengthy hiatus that came in response to various comments made by the platform's owner, Elon Musk.

Disney today posted about a "Sneak peek at new Audio-Animatronics inside Tiana's Bayou Adventure."

Sneak peek inside Tiana's Bayou Adventure: https://t.co/Lx3mDdgjfw ??? pic.twitter.com/KDCT4SzADR
— Disney Parks (@DisneyParks) April 10, 2024

Disney Parks and other major Disney accounts stopped posting on X, formerly Twitter, in November 2023. At that time, Musk sparked widespread criticism in a post on X, where he replied to another user who had accused Jews of hating white people and who had expressed indifference to antisemitism. Musk wrote: "You have said the actual truth."

In response to Musk's comment, Disney, Apple, IBM, Paramount, Warner Bros., and Discovery said they would pause advertising on X.

Disney then stepped up its response by withholding adding new content to the platform. In December, X owner Elon Musk posted a series of jabs at Disney CEO Bob Iger.

Musk asked why Disney does not suspend advertising on competitor platforms owned by Meta, including Facebook and Instagram. In one post, Musk said, "Bob Eiger thinks it's cool to advertise next to child exploitation material. Real stand up guy." Followed up by, "Why no advertiser boycott, Bob Eiger? You are endorsing this material!" He went on to link to a right-wing satire outlet taking shots at Iger.

Musk also called for Iger to be fired, saying, "He should be fired immediately. Walt Disney is turning in his grave over what Bob has done to his company."

Recently, Disney has begun to lean heavily into TikTok, which included a massive campaign for the Disney100 celebration. The company also consistently posts to Facebook's X rival, Threads.

It remains to be seen if Disney's return to X becomes permanent and as prolific as before the dispute with Elon Musk.

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Eric Graham7 days ago

personally, i think he is very awesome! when i went to Kennedy Space Center in Florida, my wife thought it was going to be very cheesy. As it turned out, she loved it so much. I LOVED the movie The Right Stuff, and LOVED the space shuttle program. When I was in high school every week religiously we would have current events day for some dumb class a coach taught and mine was always about the Star Wars System for the US for countering other weapons. And, also while we were there a SpaceX rocket was on the launchpad and they took us right up to the launchpad. I've posted about the way that his rockets land so incredulously back on the launch pad after immediate take off! So incredibly amazingly awesome!!!!!

DonniePeverley7 days ago

This. You can see the BOTS a mile off. Interesting take, whilst i was travelling in India ... there was a company that was handling social media content for various businesses. They had about 100 cheap mobile phones to keep a different IP address, and there profession would be to just spam the social media with adverts in a way that wasn't obvious - day in day out. But it was just two guys.

WorldExplorer7 days ago

Didn't even last a full year.

Andrew C7 days ago

I too dropped X prior to Elon like the previous poster. I have a general hatred of social media as I think it has hurt society more than helped, especially amongst younger people. Also, the scrolling addiction is real. I keep Facebook almost solely for updates from my kids' schools as well as community related stuff.

Brian7 days ago

They've actually done a very good job in purging the bots. When Elon first took over there were crypto and "adult activities" bots that would tag me and as many other users as they could about five times a day. I haven't seen one now for the better part of the year. The experience on X is a lot more enjoyable than Facebook is, at least for me. I've noticed that Facebook has far less content from my 'friends' than it used to, so I see stuff from random pages and groups that I have little to no interest in. I gather that this is due to both a decline in engagement from the average user, as well as algorithmic changes. Just this morning I saw four posts in a row with the same picture of Imelda Staunton receiving her honors from Prince William. It was nice and all, but once was enough. X, on the other hand, shows me stuff I'm actually interested in and from the people I choose to follow, and in the 'For You' section, it does a great job of mixing in people I follow alongside that which I actually enjoy seeing.

J45467 days ago

half of x users are bots, if not more....I got of twitter years ago before elon owned it because its trash

Andrew C7 days ago

611 million compared to 16 million...or something like that. I never even heard of it until the other week when I read some of the Hollywood elite were throwing their typical hissy fits... Although I am probably not one to talk as I dropped WhatsApp to shift to Telegram. :hilarious:

Brian7 days ago

Active daily users on Bluesky is still peanuts at least when compared to X.

Tha Realest8 days ago

Think how much better ad penetration they could get on Bluesky. Thousands of new users generally aligned with the company’s prerogatives.

peng8 days ago

Gross, but expected. I know this goes into the no politics rule, but Elon is trigger happy with lawsuits with people that oppose him, as we saw with him suing people that stopped advertising on twitter (I will never call it X). People have begun moving off using it, but not enough to ignore it altogether sadly, better to get on the Space Karen's good graces now, unless he begs Trump to go after them DeSantis did last year.