Disney comes to Apple Vision Pro in the U.S. on February 2

Jan 08, 2024 in "The Walt Disney Company"

Disney and Apple Vision Pro
Posted: Monday January 8, 2024 9:38am ET by WDWMAGIC Staff

Apple today announced Apple Vision Pro would be available beginning Friday, February 2, at all U.S. Apple Store locations and the U.S. Apple Store online, with pre-orders beginning Friday, January 19, at 5 am PST.

Iger announced at the June 2023 launch event that the Disney+ streaming platform will be available on day one of Apple Vision Pro.

Walt Disney Company CEO Bob Iger joined Apple's Tim Cook as part of the Vision Pro launch announcement last June and said, "We believe that Apple Vision Pro is a revolutionary platform that can make our vision a reality." Disney showed off examples of how the Apple Vision Pro will enable Disney's stories and content to come to life "in ways that were previously impossible."

Clips demonstrated included movies, TV shows, and even elements of a virtual Walt Disney World. Iger said that after trying Apple Vision Pro, the thing that struck him most was how it would allow Disney to create, "Deeply personal experiences, that will bring fans closer to the characters they love, and more deeply immersed in Disney stories."

Walt Disney Imagineer Scott Trowbridge said via Twitter last year, "Congrats to my friends and colleagues on the Apple Vision Pro announcement today! While most of you have been working on this for YEARS more than I have, I'm excited to continue to ideate on how to combine the best of Disney magic with the best of Apple technology."

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sedati8 days ago

!!!

Tha Realest9 days ago

Yes, but they didn’t pump the brakes on iPad production a few months after it debuted. It was, and remains, a highly popular item.

UNCgolf9 days ago

I actually think the iPad is the best comparison. Obviously successful, but maxed out as a secondary device rather than something transformational that replaced existing tech. It's really a luxury item that gets significant use from a relatively small percentage of people, even among owners; most people I know (including me) who have an iPad or some other tablet hardly ever use it. VR/AR (mainly AR, IMO) may get to that replacement place eventually, but I think that's still a long way off. I don't see it as something that's close to happening in the next decade+.

GhostHost10009 days ago

As cool as it is, regardless of the pricing, I just don’t see mass people frequently wearing something physically on their heads for long periods of time to use it.

Notes from Neverland9 days ago

Those quickly dismissing this are forgetting how everyone laughed at the iPad or other somewhat recent technical achievements that went on to become huge once they found their footing.

wdwmagic9 days ago

Yes I've been around it for 40 years, and Apple Vision Pro is the most impressive of computer technology I've ever used. I think this is the start of what will become the standard for computing and the biggest computing shift we will see in probable our lifetime.

pigglewiggle9 days ago

I have to admit, it does sound a little scary, that instead of me actually being in the room with someone, they can have a virtual image of me and be satisfied with that instead. Will the virtual image show all the weight I will gain once I figure out I never need to leave the house? 😄 I'm (mostly) kidding.

Ayla9 days ago

Since you're Gen X (as am I), then you know VR has been around for almost 40 years and still has gone nowhere. It will never be a part of 'real' everyday life.

Fido Chuckwagon9 days ago

Lot of information out there that A/R, V/R is really bad for young people whose eyes are still developing though, which should box it out for most children/young adults. Similar studies for screen usage in general of course, but not to the level of A/R, V/R.

Trauma9 days ago

I didn’t say you’re an idiot. What Im saying is it’s a lot of money for a subpar experience. Battery life is terrible Visual experience is ok. Audio is terrible in comparison to a quality home theater setup. Its uncomfortable to wear for long periods of time. It’s limited to a solo experience. Even if you live alone you may have interaction with other humans that you want to watch some contact with. The only advantage I can think of is you can travel with it.

JD809 days ago

Love when people who don't like a thing assume everyone else shouldn't like a thing and if you do you're an idiot.

Trauma9 days ago

The Vision Pro is leaps above the competition in categories such as visual clarity and ease of use. However, due to lack of applications, it still suffers from the same downfall as its competitors such as Meta Quest with a lack of use cases after the novelty wears off.

Mireille9 days ago

Apple currently is better about privacy than most other technology companies, I do believe that and it's part of the reason I moved to an iPhone after having Samsungs for most of the past 15 years. But Apple has shown they can't provide all the software needed to make the Vision Pro worthwhile, so they either have to place strict rules on those making software for it, on top of the 30% off the top they take for anything sold in their app store, (which could well drive developers from even making software for the device), or allow developers to be more invasive to earn money via advertising and data collection. It's easier now on the iPhone because it has too big of a share of the market in the US to ignore, but the Vision Pro doesn't; no AR or VR device does. It needs software to build demand for the device so they don't have the same weight to essentially force developers to make it on Apple's terms and the crater in interest since release sure isn't pushing them to. I guess I'm just not convinced. I haven't used a Vision Pro but I have used several VR devices and they were fun and exciting for about 3 months and have sat in my closet for years collecting dust since. And no matter what, this is an evolutionary, not revolutionary, device. AR/VR has been around for decades and every new device has claimed they'd kick off the age of mass adoption. It may happen eventually. Personally, I just doubt it. I could be wrong, but I'd also be interested to see what you feel about Vision Pro in another 6-12 months. Mostly I just see VP users compared to Cybertruck drivers, but then that's the content I lean towards so I'm admittedly working from biased evidence.