'Smellephants on Parade' - a family-friendly 'search and sniff' adventure coming to Magic Kingdom

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Smellephants on Parade concept art

Posted: Thursday July 27, 2023 7:30pm ET by WDWMAGIC Staff

Back in 2021, Scentsy entered into a multi-year relationship with the Walt Disney World Resort, which included a new experience in Fantasyland at Magic Kingdom.

Two years later, we now know what the Scentsy experience will be. "Smellephants on Parade" is a family-friendly "search and sniff" adventure in Storybook Circus, presented by Scentsy, the Official Home Fragrance of Walt Disney World.

Disney has not yet provided any additional details, or when when it will open, but we do get to see a piece of marketing art shown below.

Smellephants on Parade concept art

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wdwmagicMay 07, 2024

I'm sure that its part of the sponsorship agreement to add more Scentsy exposure.

Minnesota disney fanMay 05, 2024

OH, like Magic Candle company already does? I have a POFQ lobby candle that smells just like that wonderful smell. I have never been disappointed in Magic Candle Co.

James AlucobondMay 05, 2024

I mean, there was one for Sorcerers of the Magic Kingdom when it was a thing. Wouldn't be surprised if it went into one of the rotating spots for stuff like that.

ToTBellHopMay 05, 2024

This is worthy of a poster? What did it replace?

DCBakerMay 05, 2024

A Smellephants on Parade poster has been added in the entrance tunnel underneath the train station - photo from May 4. https://live.staticflickr.com/65535/53700126565_9e2a796656_k.jpg

lazyboy97oMay 05, 2024

The beauty of a three-sided polygon organization is that everyone can be the shop! Are you interested in joining the team? Potential is unlimited, probability not so much.

larryzMay 05, 2024

So where's the Scentsy shop? Surely they aren't going to just throw out some new smellitizers without offering the scents for sale...

ToTBellHopMay 03, 2024

Tell someone in Adventureland that they need one and then they’ll tell people in Frontierland and Tomorrowland so they want one of these and then they’ll tell someone in all of the Epcot lands who will tell someone in all of the USF lands and then we will have Smellephants in every town in Florida and eventually…the world.

Earlie the PearlieMay 03, 2024

This looks adorable! Like I know it’s an MLM. But this sort of thing needs to be in every land of every park: short, interactive scavenger hunts to add some capacity and visual interest. I’ll try to play it next time I’m down there.

pigglewiggleMay 03, 2024

This looks really great. Love the posters. Very fun. More things (not necessarily scentsy) should be added to the parks. Just little additions like this make it great.

wdwmagicMay 03, 2024

New Family Fun at Magic Kingdom: Smellephants on Parade Scavenger Hunt is now open https://www.wdwmagic.com/attractions/smellephants-on-parade/news/03may2024-new-family-fun-at-magic-kingdom-smellephants-on-parade-scavenger-hunt-is-now-open.htm More photos at https://www.wdwmagic.com/attractions/smellephants-on-parade/gallery/03may2024-smellephants-on-parade-overview.htm