Bob Iger Reveals Disney May Develop Figment Content Beyond EPCOT

Mar 20, 2025 in "Journey into Imagination with Figment"

Posted: Thursday March 20, 2025 1:50pm ET by WDWMAGIC Staff

During The Walt Disney Company Annual Meeting of Shareholders 2025, CEO Bob Iger acknowledged the enduring popularity of Figment and suggested Disney may explore new ways to expand the character’s presence beyond EPCOT.

When asked whether Disney would consider using Figment in other parts of the business, Iger shared his long history of hearing questions about the beloved purple dragon. “This is my 24th shareholder call, my 18th as CEO,” Iger said. “And I think the question about Figment has been asked about 15 times. I call him good old Figment.”

Figment at EPCOT

Iger noted that Figment’s popularity is well-known among Disney fans and investors. “We know that he’s popular with shareholders because of the fact that they ask questions about him all the time,” Iger said. “But we also know that he’s popular at EPCOT, where you can meet him and experience Journey Into Imagination.”

Figment in World Celebration Gardens

In response to the frequent interest in the character, Iger revealed that he plans to ask Disney’s creative teams to explore new projects featuring Figment. “I’ll tell you why — I’ve been asked this so many times that I am going to ask our creative teams to consider making some form of series or short-form videos of Figment,” he said. “Because obviously, he’s more popular than just a walk-around character in our parks and resorts.”

Iger didn’t provide further details or timelines for potential Figment-related content but made it clear that Disney recognizes the character’s strong fan base.

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Br0ckfordMar 22, 2025

So true. I was lucky enough to see it. It was awesome.

BlindChowMar 22, 2025

He also didn't say, "We will..." or "We are..." The answer felt specifically designed to be so vague as to mean nothing. "I think we should make a plan to meet to discuss possibly coming up with ideas on how to maybe do something with the Figment character someday..."

Mr. SullivanMar 22, 2025

With how much smoke there's been about various Figment projects, it to me sounds like they're not particularly interested in doing anything unless it'll be a guaranteed winner. I don't think all these rumors are just fan fueled, I believe and have believed for awhile they truly have been looking at the ride to do something with it, but that no one can pitch an idea that everyone is comfortable with. For all their willingness to do nonsensical stuff, the way he's spoken here shows that the people in charge are aware that if they touch Figment again, it's something they can't screw up. And honestly, I can see that meaning nothing's gonna happen until someone else is in charge.

Captain Culpepper ClineMar 22, 2025

Does Iger have “concepts of a plan”?

Agent HMar 22, 2025

Yes. I liked those movies.

"El Gran Magnifico"Mar 22, 2025

I think a Figment movie would be a great idea!

WoundedDreamerMar 21, 2025

While I get the skepticism, I'd bet this project gets made. The Q&A session was not a traditional Q&A where any shareholder can get up and ask whatever they want. Shareholders submitted their questions and then Disney selected the ones they wanted to answer. It almost sounded like he was reading from pre-written answers. The fact that Iger and the shareholder relations team specifically chose this question indicates to me that this is likely moving forward. I'm optimistic on this one.

Streetway AgainMar 21, 2025

YES. YES. SOMEONE FINALLY SAID IT.

FigmentJediMar 21, 2025

Theme park adaptations need to go to the animation studios. Trying to capture Pirates's lightning in a bottle has never worked and WDI's original characters have always been more products of the animation studio lineage then the live-action departments. There's a value to adaptations in being able to give these characters a place to live outside the park that aren't just grainy old YouTube videos. You just need to handle things with care. That cancelled animated Haunted Mansion show could have been just what the Mansion needed, but doing a mediocre version of Del Toro's treatment took priority because of suits that don't see the value of animation.

HauntedPirateMar 21, 2025

Just gives you all kinds of warm fuzzies, doesn't it?

Tha RealestMar 21, 2025

I mean there’s a tell here. He acknowledged how frequently he’s been asked about it and the company knows how interested fans AND SHAREHOLDERS are about Figment. And yet, the best we got was some vague notion that a short form film may be worked on? Nothing about the film project, or an update to the attraction? Put another way, they fully realize how popular the character is to the company’s biggest fans and owners, and has been for years, but no firm commitment to do anything about it.

hopemaxMar 21, 2025

I assumed that the way he said it, the short form film is already in development. Putting it in Magic Eye Theater makes a lot of sense. Figment probably annoys the heck out of the execs. He sells too much merchandise to dump, but not popular enough to justify a large capex expenditure. He moves the meter for long term Disney fans who continue to spend a lot of money. He doesn't move the meter enough for newer fans (there is that online influencer niche, though). However, saying something about Figment at all, makes me wonder if there are deeper concerns about where the profits are going to come from in the near term (next 5 years). Like they know they are going to have to rely on extracting more money on existing customers with resources (read: older folks) instead of younger families.