The first major set pieces for the new 'Smellephants on Parade' experience have arrived in Storybook Cirus in Walt Disney World's Magic Kingdom.
The first Smellephant statue has been installed near the Dumbo attraction standby line and is reminiscent of a favorite circus snack – Popcorn. As others arrive, guests will encounter additional circus-themed Smellephants featuring fragrances provided by Scentsy, like Churro, Cotton Candy, and more.
When the new experience opens in May 2024, guests entering Storybook Circus will find a casting call from Timothy Q. Mouse, seeking out a "Whiff-sistant" to join Dumbo's newest act. At the ticket booth in front of Big Top Souvenirs, Cast Members will provide a map and sticker sheet to guide guests in their training. "Whiff-sistants" in training will explore Storybook Circus to find eight Smellephant statues, each with a unique, circus-inspired fragrance.
Scentsy is also the sponsor of Fantasyland's Dumbo attraction as part of the multi-year partnership.
Scentsy entered into a multi-year relationship with the Walt Disney World Resort in 2021, which included the new experience in Fantasyland at Magic Kingdom, an exhibit at the EPCOT International Flower and Garden Festival, and becoming the Official Home Fragrance of Walt Disney World.
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