During The Walt Disney Company Annual Meeting of Shareholders 2025, CEO Bob Iger addressed questions about rising attendance at Disney’s domestic theme parks and the impact of recent price increases on guest affordability.
Responding to concerns that Disney’s parks have struggled to keep pace with growing attendance, Iger acknowledged that demand remains strong. “In fact, I was just at Walt Disney World on a weekday in March, and the place was really busy — really across the whole property,” Iger said. He described high guest volumes at popular areas such as Pandora – The World of Avatar, Star Wars: Galaxy’s Edge, Guardians of the Galaxy: Cosmic Rewind, TRON Lightcycle / Run, Toy Story Land, and Disney Springs.
Iger highlighted that demand for Disney’s parks and resorts remains strong despite rising prices. “Consumer demand for our parks and resorts product is extremely high,” he said. He added that Disney’s theme parks continue to offer strong value when compared to other entertainment options. “The value, in fact, is tremendous, particularly when you compare it with other forms of entertainment, like sporting events and concerts.”
To address capacity concerns, Iger pointed to recent expansions that have increased park capacity while adding new experiences. “The additions and expansions that we’ve made to our parks worldwide, like those that I just referenced, actually not only provide more capacity but they provide more value to our guests,” he said. Iger stressed that Disney’s expansion efforts are ongoing, adding, “We have more being designed, developed, and built today than at any other point in the 70 years since we’ve been in the theme park business.”
Iger also acknowledged concerns about rising prices and the affordability of Disney park visits. He said Disney continues to explore ways to improve accessibility for budget-conscious guests. “We provide several options for families looking to spend less, including our lowest price ticket to Disneyland, which we’ve kept at the same level since before the COVID pandemic,” Iger said. He also noted that since his return as CEO two years ago, Disney tripled the number of days that this lower-priced ticket is available.
Iger closed the question by saying that Disney parks continue to receive strong guest satisfaction ratings and positive intent-to-visit scores. “Our parks remain the most popular offering in the industry and a solid growth business for the company, as we continue to introduce new experiences,” he said.
Get Walt Disney World News Delivered to Your Inbox