Listen to Disney creative executives answer the question of if Star Wars Galactic Starcruiser is worth the high asking price

Mar 01, 2022 in "Star Wars Galactic Starcruiser"

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Posted: Tuesday March 1, 2022 8:54am ET by WDWMAGIC Staff

When Disney released the sample pricing for Star Wars Galactic Starcruiser back in August 2021, it surpassed most people's expectations. It led to many wondering if the experience could ever be worth the $5000 to $6000 that the two-night, two-day starcruiser voyage costs.

Star Wars Galactic Starcruiser pricing

During the recent media previews, national reporter for Newsy Clayton Sandell asked that very question to two of Disney's creative executives that were made available to answer questions.

Executive Creator Director Wendy Anderson said, "The depth of storytelling, the amount of play, the amount of engagement that a person is going to experience, I don't think you are going to question the cost."

Executive Producer Ann Morrow Johnson added, "This truly is a two-day piece of immersive theater that's also a game, that's also a cruise experience, that is also a way to live you Star Wars story, so I'm not sure it can be compared to anything we have seen in the past."

The bantha in the room: the #StarWars #GalacticStarcruiser is quite expensive ($4,800 to $6,000 per voyage), and for many fans, it’s out of reach. Here’s how Disney creative execs Wendy Anderson and Ann Morrow Johnson answered when I asked if the experience is “worth it”. @Newsy pic.twitter.com/4EiwThBe2h
— Clayton Sandell (@Clayton_Sandell) February 25, 2022

Star Wars Galactic Starcruiser opens to paying guests today, March 1 2022 at Walt Disney World in Florida.

Star Wars Galactic Starcruiser overview

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freediverdude23 days ago

The problem would be, the type of theming being talked about here would make the building costs much higher than a standard hotel. And so to preserve the high margins that companies like, the pricing would have to be pretty high, probably $1000+ per night, at least at first. So I bet that's why Disney went ahead with the full experience, since it was going to be thousands for a stay anyway at that level of theming. If they priced it lower, it wouldn't get greenlit.

Screamface28 days ago

There'll be posts way back in this thread of me saying the same thing. It doesn't even have to be deluxe. Make an affordable family Hotel where different buildings of rooms and areas are themed to different planets. Have the Tatooine suites. Have the Hoth suites. Have the pool area with an AT-AT for shade with a water slide coming out of it. Have areas for meet and greets. The idea of in-depth theming and experiences got out of hand because that isn't what people care about. The average family looking at which Disney World Resort to stay at may simply decide on, "The one with the full-size X-Wing by the pool looks fun." As for deluxe. Next to it build The Naboo Palace Hotel. A place that even non-Star Wars fans would go, "that looks really nice, lets stay there."

Tony the TiggerNov 17, 2024

Oh, look. Bait. 👀

IncomudroNov 16, 2024

"Able to watch people different from themselves..." You still really think that's the issue?

Tony the TiggerNov 15, 2024

Agreed. Maybe they’ll do something like that at some point.

Tony the TiggerNov 15, 2024

I think you can’t say what you meant, or it will get deleted. The “failed” Marvel TV character got excellent reviews, did a great job, and the show was unique and enjoyable for those who are able to watch people different from themselves without resentment. The movie was fun (!) and I would recommend it to anyone not hung up on, “Is this a girl movie?” type issues. The Wizard of Oz was a box office bomb. So? Next.

LindseyDisneyNov 15, 2024

I’m really surprised by the missed opportunity here. I can’t help but wonder why they didn’t create a normal deluxe hotel based on Star Wars IP. You could still had the actors, but this could have been paid experience. A dinner show? More condense. Disney would actually saved more money and make more profits. Even if you didn't like Star Wars, Disney guests might have checked it out for the Space theme. You could have done a lot creativity with the pool or the bus stop to the parks.

cjkeatingNov 15, 2024

I enjoyed the film. The villan was weak but that's the case for most Marvel films. Also not sure why you are posting about this in a Starcruiser thread?

Snow Queen 83Nov 13, 2024

I think you can work things out on your own. Here's an example The Marvels An inexperienced handpicked director + an unlikable lead + a failed marvel tv character + a shoehorned uninteresting marvel tv character + an unknown meh villain = A Box Office Bomb

Tony the TiggerNov 12, 2024

Do explain.

celluloidNov 12, 2024

There is so much truth to this, and far too many options to take the place that are close enough in quality or surpassing.

SirwalterraleighNov 12, 2024

101% We have been arguing about this for 5-10 years around here…and If you said “I don’t know…this might not be the way to go…” …you were jumped on as archaic, immature, and a bigot in most cases. It was just reading the tea leaves. The world is flawed…and you can’t force people to evolve on a timeframe. They have tried…and they are losing untold billions from it. Not a good strategy at all

Snow Queen 83Nov 12, 2024

I think Disney has been using the worst strategy ever. There is no point in attacking fans and name calling, just because they don't like your bad product. It won't make them want to watch your future bad stuff anymore. They'll just say screw them I'll just watch "The Penguin".

SirwalterraleighNov 12, 2024

As with society as a whole… …they started sending messages to the big fans that they weren’t good enough anymore. It’s a brutal lesson being learned by people around the globe right now