As part of today's JP Morgan Global Technology, Media & Communications Conference, Disney Parks Chairman Josh D'Amaro addressed the recent announcement that Disney will close the Star Wars Galactic Starcruiser later this year.
Josh said, "It didn't perform exactly like we wanted it to perform. Despite the fact it was a never before seen experience and raised the bar, we thought it was time to sunset this in September."
According to D'Amaro, Disney will accelerate depreciation on the Starcruiser hotel by $150 million in both Q3 and Q4 2023.
The final voyage for Star Wars: Galactic Starcruiser will take place September 28-30, 2023, and has already sold out. Disney is contacting guests booked on the cancelled Starcruiser voyages and says it hopes to relocate Cast Members to other roles at Walt Disney World.
Carrying a lofty price tag of around $5200 for the two-day, two-night experience, Star Wars Galactic Starcruiser launched on March 1 2022. After stronger-than-expected initial sales, Starcruiser bookings quickly stalled, forcing Disney to look to save costs and boost reservations.
Most recently, Disney began canceling voyages in the summer that had very few bookings, moving guests to other dates with a 50% discount for the inconvenience. Disney also offered various discounts, including Annual Passholder and Disney Vacation Club deals.
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