New Hat Store Coming to Magic Kingdom: Prairie Outpost Set to Return in Frontierland

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Prairie Outpost Oeverview

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Posted: Friday June 13, 2025 6:30pm ET by WDWMAGIC Staff

After an extended closure, the Prairie Outpost & Supply storefront in Magic Kingdom’s Frontierland appears to be preparing for a return with a new retail focus.

According to the official Disney World website, guests will soon be able to “become a fashion pioneer” while shopping for a variety of hats and custom headwear. The product lineup is expected to include wide-brimmed hats, classic fedoras, customized and themed headwear. It isn't clear if this will be a Disney operated location, or an extension of Chapel Hats, which operates a headwear store in Disney Springs.

Prairie Outpost Oeverview

Located next to the Country Bear Musical Jamboree, the storefront has remained closed for some time, and previously offered candy treats.

Prairie Outpost Oeverview

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owlsandcoffee2 days ago

This is good, imo. It's the exact kind of shop that would've been there in 1971. Thematically relevant, minimal IP, decent quality products. Hoping it does well.

larryz2 days ago

$200???

ᗩLᘿᑕ ֊ᗩζᗩᗰ3 days ago

Worth the price of admission.

JoeCamel3 days ago

Wait until the hat juggler gets started out front

ᗩLᘿᑕ ֊ᗩζᗩᗰ3 days ago

Especially semi-aquatic egg-laying mammals of action.

Agent H3 days ago

Good. More for the O.W.A.C.A

larryz3 days ago

Leather fedoras aren't as popular as straw or pith, though...

castlecake2.03 days ago

Frontierland had a hat shop for decades, so I guess Disney was out of touch back then too?

Dranth3 days ago

I look at it similar to the Sunglass Hut in Adventureland. It isn't going to break sales records, but it is nice for guests when they need one. Besides, we need more unique stores, not less.

TrainsOfDisney3 days ago

What kind of store would you reccomend in that location?

Agent H3 days ago

people wear hats all the time especially in the hot Florida sun.

James Alucobond3 days ago

Variety is good, even if it’s not optimized to contain things that every guest will want. Relentless replacement of once-unique offerings with mouse ears and spirit jerseys is how we’ve gotten to the sad place we have with merchandise basically everywhere that isn’t World Showcase.

SpectroMagician3 days ago

Are there really that many people looking to buy hats while in the park? The people running Disney are so out of touch with actual people.

ᗩLᘿᑕ ֊ᗩζᗩᗰ4 days ago

Did they repaint the signage? Could have sworn it was a more aged yellow? The white really stands out, and not in a good way. It seems like they've done little if anything to draw guests in or inform them of the shop's offerings. Probably could have zhuzhed it up a bit. Oh well.