Prairie Outpost Reopens June 30 at Magic Kingdom with Chapel Hats Collection

24 days ago in "Prairie Outpost & Supply"

Prairie Outpost Oeverview

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Posted: Friday June 27, 2025 11:35am ET by WDWMAGIC Staff

Disney is set to reopen Prairie Outpost in Frontierland at Magic Kingdom on June 30, 2025, this time as a headwear-focused retail location. The updated shop will feature a range of styles from Chapel Hats, known for their classic and fashion-forward designs.

Located next to the Country Bear Musical Jamboree, the storefront was previously home to Prairie Outpost & Supply, a candy and snack shop that quietly closed in 2020 and has remained shuttered since. This reopening marks the first time the location has been operational in over five years.

Prairie Outpost Oeverview
Prairie Outpost Oeverview

According to Disney, the new store invites guests to “become a fashion pioneer” as they browse:

  • Wide-brimmed Western-style hats
  • Classic fedoras
  • Customizable and themed headwear
Prairie Outpost Oeverview
Prairie Outpost Oeverview
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    owlsandcoffee19 days ago

    This is good, imo. It's the exact kind of shop that would've been there in 1971. Thematically relevant, minimal IP, decent quality products. Hoping it does well.

    larryz19 days ago

    $200???

    ᗩLᘿᑕ ֊ᗩζᗩᗰ19 days ago

    Worth the price of admission.

    JoeCamel20 days ago

    Wait until the hat juggler gets started out front

    ᗩLᘿᑕ ֊ᗩζᗩᗰ20 days ago

    Especially semi-aquatic egg-laying mammals of action.

    Agent H20 days ago

    Good. More for the O.W.A.C.A

    larryz20 days ago

    Leather fedoras aren't as popular as straw or pith, though...

    castlecake2.020 days ago

    Frontierland had a hat shop for decades, so I guess Disney was out of touch back then too?

    Dranth20 days ago

    I look at it similar to the Sunglass Hut in Adventureland. It isn't going to break sales records, but it is nice for guests when they need one. Besides, we need more unique stores, not less.

    TrainsOfDisney20 days ago

    What kind of store would you reccomend in that location?

    Agent H20 days ago

    people wear hats all the time especially in the hot Florida sun.

    James Alucobond20 days ago

    Variety is good, even if it’s not optimized to contain things that every guest will want. Relentless replacement of once-unique offerings with mouse ears and spirit jerseys is how we’ve gotten to the sad place we have with merchandise basically everywhere that isn’t World Showcase.

    SpectroMagician20 days ago

    Are there really that many people looking to buy hats while in the park? The people running Disney are so out of touch with actual people.

    ᗩLᘿᑕ ֊ᗩζᗩᗰ21 days ago

    Did they repaint the signage? Could have sworn it was a more aged yellow? The white really stands out, and not in a good way. It seems like they've done little if anything to draw guests in or inform them of the shop's offerings. Probably could have zhuzhed it up a bit. Oh well.
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