ESPN and PENN Entertainment are teaming up to launch ESPN BET, a branded sportsbook for fans in the U.S.
This fall, PENN Entertainment's existing sportsbook will be rebranded as ESPN BET in 16 legalized betting states. The partnership will combine ESPN's multi-platform reach with PENN's expertise, focusing on user experience and responsible gaming. The collaboration signifies a significant move in aligning sports entertainment with the growing field of legal betting in the country.
"Our primary focus is always to serve sports fans and we know they want both betting content and the ability to place bets with less friction from within our products," said Jimmy Pitaro, Chairman, ESPN. "The strategy here is simple: to give fans what they've been requesting and expecting from ESPN. PENN Entertainment is the perfect partner to build an unmatched user experience for sports betting with ESPN BET."
Jay Snowden, Chief Executive Officer and President, PENN Entertainment said: "This agreement with ESPN and collaboration on ESPN BET allows us to take another step forward as an industry leader. Together, we can utilize each other's strengths to create the type of experience that existing and new bettors will expect from both companies, and we can't wait to get started."
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