LEVEL99 Officially Coming to Disney Springs, Largest Location to Date Confirmed

Feb 19, 2025 in "Level99"

Level99 Overview
Posted: Wednesday February 19, 2025 3:04pm ET by WDWMAGIC Staff

LEVEL99, an immersive social entertainment experience, is officially coming to Disney Springs in the Former NBA Experience on the West Side at Walt Disney World Resort. This will be Level99's first-ever Florida location and its largest venue to date, offering more than 60 challenge rooms and duels across a two-story, 45,000-square-foot space.

What to Expect at LEVEL99 Disney Springs

LEVEL99 blends physical and mental challenges in a real-world, social gaming environment. Teams of 2-6 players work together to complete short, high-energy challenges that are designed to be replayable and competitive. The experience includes:

  • Challenge rooms that test teamwork, problem-solving, and agility.
  • Arena duels for player-vs.-player competitions.
  • An interactive art hunt featuring hidden symbols among custom-designed artwork.
  • A full-service restaurant and bar, with handcrafted cocktails and scratch-made dishes.

The Disney Springs location will feature a two-story bar serving craft beers and cocktails, along with award-winning Detroit-style pizza and other menu offerings.


LEVEL99 Expanding Nationwide

Backed by Act III Holdings, led by Panera founder and CAVA Chair Ron Shaich, Level99 is rapidly growing beyond its New England roots. The first Level99 location opened in Natick, MA, in 2021, followed by Providence, RI, in 2024. Upcoming locations in Tysons Corner, VA, and West Hartford, CT, are set to open in 2025, with Disney Springs marking its fifth and most ambitious venue yet.

LEVEL99 founder and CEO Matthew DuPlessie, an MIT engineer and Harvard Business School graduate, is widely considered a pioneer in the escape room industry. He launched the world’s first escape room-style concept in 2004 and later founded Level99 to create a more dynamic, replayable, and competitive experience.

“Our vision is to make ‘challenge rooms’ a mainstream concept, and the opportunity to open at a marquee location like Disney Springs is the next step in our plans to expand the Level99 brand nationally,” DuPlessie said.

Opening Timeline and Hiring Plans

LEVEL99 at Disney Springs will be the company’s largest and most advanced venue yet, capable of hosting over 1,000 players at a time. The company plans to hire over 100 employees for the new location.

An official opening date has not been announced, but with the site confirmed, construction and hiring efforts are expected to ramp up in the coming months.

Discuss on the Forums

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    Sirwalterraleigh29 days ago

    What you talking about, Willis? Other than the one they built 28 years ago? I am always hopeful they will all finally get a job…but that’s just me

    JEANYLASER31 days ago

    This looks awesome! Definitely planning on checking it out too!

    joanna71985Feb 21, 2025

    This looks awesome! Definitely planning on checking it out

    ToTBellHopFeb 21, 2025

    She definitely buried the hatchet several times during fights with her husbands.

    Agent HFeb 21, 2025

    🤓er um actually we have no proof she ever threw the hatchet

    networkproFeb 21, 2025

    Perhaps you would give Constance from the Haunted Mansion a run for her money...

    JohnDFeb 21, 2025

    That will be a factor of the brand. They have other experiences in Natick and Providence and are expanding to DS. So they have their own incentive to keep their brand fresh.

    ToTBellHopFeb 21, 2025

    Same. By having "NBA" in the name, they immediately excluded a lot of guests. There's nothing in the Level 99 concept that immediately turns people away. One key thing here will be the need to update it. They failed to update Disney Quest frequently enough which contributed to its declining popularity. At a certain point, you need returning visitors.

    DoubleSwitchbackFeb 21, 2025

    Appreciate the reporting! That aligns with my experience. Really young kids won't enjoy as much, not because it's "adult" in the way that bars are adult, but because physically they might not have the height/strength/strategic thinking etc. for all challenges (similar to how they might struggle more with some games at an arcade than others).

    doctornickFeb 21, 2025

    I don't feel like it would need to be "heavily" themed to Disney but having some of the challenges be Disney themed would probably be a plus. Of course, the biggest thing that would have it be "successful" in terms of attendance would be to include a pass for it as part of "Water Parks & More" (or whatever that ticket upgrade is called nowadays) and/or the highest tier of Annual Passes. Reading over the website, this looks like a solid addition and I'm excited by the positive reviews from folks here who have experienced other locations. I don't know if it will "work" but it seems like a good concept to try out. It definitely seems like something that my family would be intrigued by.

    doctornickFeb 21, 2025

    Was it more "broadly appealing"? I think a ton of people would have no interest in an NBA themed venue no matter what the games or experience were like (how age appropriate, etc). I have no idea if this will succeed, but I never thought the NBA Experience was a good idea just because it seemed to have a very limited potential audience to me.

    Basil of Baker StreetFeb 20, 2025

    I dont know. It seems people like Disney stuff while in Disney World. Not the NBA, etc. If this is heavily themed to the mouse, maybe. If not, I just dont see it working out.

    AylaFeb 20, 2025

    I LOVE ax throwing…though my husband was a little concerned at how good I was for only the first time. 🤔 🤣

    tnemgifFeb 20, 2025

    Level99 in Natick has been chock full of kids having a blast both times that I’ve been. A dozen large tables are always reserved for kid birthday parties. And I’ve had multiple groups of kids and tweens excitedly lecture me (unsolicited) on the best way to solve a challenge. Disney charges $45 on top of theme park admission for tours of greenhouses. I think this will do fine, especially for locals.