New Test Track at EPCOT to Be Presented by General Motors, Expanding Beyond Chevrolet Branding

8 hours ago in "Test Track"

New Test Track concept art
Posted: Wednesday December 4, 2024 11:26am ET by WDWMAGIC Staff

Disney has revealed that the reimagined Test Track at EPCOT will now be presented by General Motors (GM), signaling a shift from the lastiteration, Test Track 2.0, which has been exclusively sponsored by Chevrolet.

This new sponsorship represents a return to a broader collaboration with GM, harking back to the attraction's origins in EPCOT's World of Motion, which was also sponsored by GM.

A Nod to EPCOT's Automotive Legacy

World of Motion, one of EPCOT's original attractions when the park opened in 1982, was a lighthearted and educational journey through the history of transportation, from early human-powered inventions to the modern automobile. General Motors sponsored the attraction, which set the stage for its successor, Test Track, debuting in 1999. Now, GM's sponsorship of the next generation of Test Track pays homage to that legacy while looking ahead to the future of mobility.

The updated Test Track will celebrate more than a century of innovation, focusing on how transportation connects us and shapes the way we live. Moving beyond Chevrolet branding, the attraction will now highlight the contributions of GM's entire portfolio, including advancements in technology, sustainability, and design across its brands.

Founded in 1908 and headquartered in Detroit, Michigan, General Motors has maintained a strong presence in the automotive industry through its lineup of brands:

  • Chevrolet: Known for versatile vehicles like the Silverado truck and Bolt EV.
  • GMC: Specializing in premium trucks and SUVs, including the Sierra Denali and Hummer EV.
  • Cadillac: GM's flagship luxury brand, featuring EVs like the Lyriq and Celestiq.
  • Buick: Focused on SUVs that combine practicality with innovation.
  • BrightDrop: GM's electric solutions brand, dedicated to commercial delivery vehicles.
  • Cruise: GM's autonomous vehicle division, advancing self-driving technology.

What to Expect from the Reimagined Test Track

Guests visiting the reimagined attraction will first encounter six exhibits in the queue, each highlighting innovations and the people driving them forward. Once aboard, the updated experience will explore GM's influence on customization, onboard technology, and sustainable solutions, culminating in a scenic outdoor route that recaptures the pure joy of driving.

The reimagined Test Track is set to open in late Summer 2025, promising a fresh experience that honors the past while driving into the future. Stay tuned for updates as construction progresses and Disney and GM prepare to unveil the next chapter in EPCOT's automotive pavilion.

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Drew the Disney Dude1 hour ago

829132829133829134829135829136 I finally had something to document! You could say that work is ... speeding up. ;)

Disstevefan14 hours ago

Because MONEY.

Epcot82Guy4 hours ago

I want to know more about the references and concept here - but I agree that some excitement and hope is warranted here. I have to imagine if this is a success there is something learned from there. My fingers are crossed!

JohnD5 hours ago

Yes, they are. And I'll stop there.

ToTBellHop5 hours ago

Which refurbishment took five years again?

yensid19676 hours ago

At least it's not 5 YEARS! Isn't it interesting that if an attraction is sponsored, it takes less time to do a refurb!?

Epcot82Guy8 hours ago

I thought the Buick rebrand itself was done pretty well. They just forgot to put engines in the cars...

WDWFREAK538 hours ago

I'm still shocked that Pontiac died and Buick survived. Totally due to the Asian market where Buick sells big.

lazyboy97o9 hours ago

There isn’t, they just haven’t done so yet. If that is the case this is one of the first indicators which makes it noteworthy.

Disstevefan19 hours ago

I agree, nothing wrong with trying to revive the brand. Jaguar is trying to revive their brand -

JohnD9 hours ago

Well, maybe they want to revive it. Is there a problem with that?

lazyboy97o9 hours ago

That GM as its own public facing brand was pretty much killed off. People aren’t confused that GM owns different brands, it’s that GM largely stopped being a brand and has not as yet been revived.

JohnD9 hours ago

What's your point? It's a GM brand.

FigmentFan8210 hours ago

I remember GM buckles in our brown Pontiac 6000!