UDPATE - 3:00 pm, February 19, 2025: Level99 Officially Coming to Disney Springs, Largest Location to Date Confirmed
Original Article:
A new business filing suggests that Level99, an immersive challenge-based entertainment venue, could be making its way to Disney Springs at Walt Disney World.
A Notice Under Fictitious Name was published in the Orlando Sentinel today, listing "Level99" as the registered name for Open World Entertainment LLC, operating at 1486 East Buena Vista Drive, Lake Buena Vista, FL 32830—an address located within Disney Springs.
A Notice Under Fictitious Name is a legal notice published in a local newspaper to inform the public that a business intends to operate under a name different from its legal registered name.
What Is Level99?
Level99 is an interactive, open-world gaming concept featuring over 50 challenge rooms that combine mental and physical challenges. Designed for a wide range of skill levels, the experience focuses on replayability and long-term engagement. Guests work together in small groups to complete challenges, earn achievements, and climb leaderboards.
Elements of Level99 include:
- Physical and mental challenges in immersive environments
- Leaderboards and rewards to track progress
- Unique team-based puzzles and obstacle courses
- A full-service restaurant and bar integrated into the venue
Could Level99 Move Into the Former NBA Experience?
One location at Disney Springs that appears to be a natural fit for Level99 is the former NBA Experience building, which has remained vacant since closing permanently in 2021. The spacious, multi-level venue was originally designed for interactive activities, making it a strong candidate for an attraction like Level99. While there is no confirmation that this is the intended location, the address listed in the filing aligns with that section of Disney Springs.
Expansion Plans and Industry Ties
Level99 launched its first location in Natick, MA, in 2021, followed by a second venue in Providence, RI, in 2024. The company, backed by Act III Holdings (founded by Ron Shaich, the former CEO of Panera), is in rapid expansion mode, with plans to triple in size over the next 18 months.
Open World Entertainment LLC, the company listed in the filing, was incorporated in Florida on February 12, 2025, suggesting that the Disney Springs project is still in its early stages.
No Official Announcement Yet
As of now, neither Disney nor Level99 have made an official announcement regarding the project. However, the business filing indicates that Level99 is taking steps to establish a presence in Florida, with Disney Springs appearing to be the likely destination.
Given Level99's focus on social, team-based gameplay and immersive environments, it could be a strong fit for the Disney Springs entertainment lineup and a natural successor to the location's former gaming attractions, Disney Quest and NBA Experience.
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