With Woody's Lunch Box, Mini Babybel becomes the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line

Posted: Tuesday October 24, 2017 10:40am EDT by WDWMAGIC Staff

Following today's announcement of Woody's Lunch Box in the new Toy Story Land opening at Disney's Hollywood Studios in summer 2018, Mini Babybel has been announced as the Official Snack Cheese of Walt Disney World Resort, Disneyland Resort and Disney Cruise Line.

Woody's Lunch Box concept art

“At Bel Brands USA, we are all about sharing smiles and we are delighted to bring that to life through our alliance with Disney,” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Mini Babybel cheese. “We believe Mini Babybel makes snack time an adventure in deliciousness for the whole family every day and now we can share that fun and great taste with even more families as they enjoy adventures of their own at Disney Parks.”

This announcement kicks off a multi-year strategic alliance between the two family-focused brands.

“We can’t wait for our guests to experience Toy Story Land, and the new quick-service window located within the land will surely delight hungry toys and people alike,” said Carlos Castro, vice president of Disney Corporate Alliances. “We are thrilled to collaborate with Mini Babybel and introduce additional snack offerings in Toy Story Land and throughout Walt Disney World Resort and Disneyland Resort.”

Mini Babybel® Cheese is one of the most popular brands manufactured by Bel Brands USA Inc., a subsidiary of Fromageries Bel. A family-owned cheese maker headquartered in Paris, France, Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to Mini Babybel®, other USA favorites include Boursin®, The Laughing Cow® and popular cheese spreads marketed under Kaukauna®, Merkts® and Price*s® labels.

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John park hopperOct 27, 2017

Let's hope not, they don't have a great track record

Cmdr_CrimsonOct 27, 2017

larryzOct 27, 2017

Were they made in China?

anchorman314Oct 27, 2017

Coming soon to Cosmic Rays (and other fine establishments): The License Burger It is a hamburger made with the Official Ground Beef Patty of WDW, topped with a slice of American Cheese (the Official Processed Cheese Slice of WDW), and served with the Official French Fries of WDW, a cup of the Official Plastic Cheese of WDW, and a Mini Babybel (Official Snack Cheese of WDW).

dreamfinderOct 27, 2017

To avoid a big legal headache if/when Disney becomes aware of it, yes it needs to be licensed. That's why things like Halloween costumes will say like "Spider Superhero" instead of "Spiderman". Depending on the licensing agreement there could be multiple licensees producing similar items, or you may have an official ice cream novelty and an official ice cream being made by 2 different companies. That's why the "Official Snack Cheese" is somewhat important in the Babybel deal as that means they could have other snacks or even cheeses as official sponsors of WDW as long as they aren't "snack cheeses".

Cmdr_CrimsonOct 27, 2017

No idea...Although I have tried Mickey pizza I posted a page or so back. They were sold at my dollar store and they weren't that bad.

John park hopperOct 27, 2017

The face is different, how do they taste? Does a product that displays the Disney name have to be licensed by Disney?

Cmdr_CrimsonOct 27, 2017

There is an off brand version of it...

John park hopperOct 27, 2017

Think I figured it out why the change ---originals were made by Good Humor and the current ones are made by Nestle

DisneyNerd12Oct 27, 2017

PixieishOct 27, 2017

Actually we have an Olaf waffle maker - clean up is a breeze...as long as you don't over-fill Olaf. Then you get batter dripping down the back behind the wire that makes the top heat up and lets just say it ain't pretty trying to clean that godforsaken spot.

peter11435Oct 26, 2017

Not sure why they changed it but it was changed many years ago.

Cmdr_CrimsonOct 26, 2017

The one's sold in the park look like this....

ToTBellHopOct 26, 2017

I don’t think it’s dumb. I don’t think anyone is suggesting that. A food sponsor for a food hatch makes sense. It’s more that Official Cheese Snack sounds silly. It’s no more silly than the integration of Frito’s into Disneyland in the 1950s.