Brooks Named Official Shoe of runDisney Races: Disney-Themed Shoes Coming in 2025

Oct 15, 2024 in "Walt Disney World Marathon Weekend"

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Brooks Running and runDisney Sponsorship Deal

Posted: Tuesday October 15, 2024 12:05pm ET by WDWMAGIC Staff

Brooks Running has been named the official running shoe for the runDisney race series.

The multi-year partnership, announced today, will bring Disney-themed running shoes and official race apparel to future runDisney events, starting with the 2025 season.

Brooks Running and runDisney Sponsorship Deal

This collaboration marks a major step for Brooks, a brand long established in the running world, as it combines their expertise in performance footwear with Disney. Runners participating in runDisney races will have access to shoes adorned with popular Disney characters, adding a bit of magic to their miles. Starting in 2026, Brooks will also design exclusive jackets for members of Club runDisney.

"This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks,"" said runDisney Vice President Adam Ball. "We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year."

For Brooks, this deal presents an opportunity to tap into a vast and passionate community of runners. Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running, described runDisney events as the perfect example of how running can create energy and camaraderie. "We can't wait to create more magic together for runners everywhere," she said.

The runDisney series, which includes race weekends at Walt Disney World in Florida and Disneyland in California, is one of the largest in the U.S., drawing over 170,000 participants annually. It features a variety of race formats from 5Ks to full marathons, along with challenge events, fitness expos, and family-friendly activities.

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BirdbyBirdNov 07, 2024

Brooks has been my running shoe for almost 20 years now.

Jambo DadOct 17, 2024

Try Allbirds!

DznyGrlSDOct 16, 2024

I can't RUN in Brooks but I can walk the parks in them. RIP to the merch lines and resellers though...

surfsupdonOct 15, 2024

Agree. To make this work, you need to sell shoes OUTSIDE of the Expo. Online, in stores, at amazon, Andolaysia, and all over.

GimpYancIentOct 15, 2024

OK. Like it. Now, show me the shoes. The last shoe collaboration was with New Balance and it started off great, but, it quickly was mismanaged and soured. I hope this develops and succeeds better. For instance, sell shoes through Shop Disney / Disney Store online not just at the EXPO.

LAKid53Oct 15, 2024

So back to performance race shirts like the Champion ones? I hate the new shirts. And just what I need...more Brooks.

Minnesota disney fanOct 15, 2024

Brooks is my favorite brand and so comfortable! I have hard to fit feet and they fit perfectly. I am not a runner, but love Brooks.

splahOct 15, 2024

don't look too closely at the shadows. it'll make your head spin

dmwOct 15, 2024

I hope those of us not running a RunDisney event can order a pair. I'm a huge Brooks shoe fan.

Disstevefan1Oct 15, 2024

I just got my Skechers hands free slip ins with air cooled memory foam! The best shoes I have EVER PURCHASED. :)

Surferboy567Oct 15, 2024

Woah, this is big.

DCBakerOct 15, 2024

Here's the press release: LAKE BUENA VISTA, Fla. (Oct. 15, 2024) – Brooks Running, a leading performance brand, is the official running shoe of the popular runDisney race series through a new multi-year collaboration announced today that will include Brooks creating Disney-themed running shoes. As the official running shoe for runDisney, Brooks will offer shoes and provide official race shirts at runDisney race weekends starting with an upcoming 2025 runDisney race. At the same time, Brooks will create Disney-themed running shoes featuring popular Disney characters. And in 2026, Brooks will design Brooks jackets for Club runDisney members. “The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a runDisney race,’’ said Melanie Allen, SVP and Chief Marketing Officer at Brooks Running. “We are very proud to work with runDisney and can’t wait to create more magic together for runners everywhere.’’ This new collaboration brings together two titans of the running world with a shared belief that running can create powerful emotion, camaraderie and connection. The runDisney race series includes six race weekends between Walt Disney World Resort in Florida and Disneyland Resort in California, plus virtual races, and is among the largest in the United States with more than 170,000 runners participating in its race weekends each race season. Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events (e.g. 10K and a half marathon) and a health and fitness expo, plus yoga, kids races and post-race parties at select race weekends. The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon. Brooks creates performance footwear, apparel and accessories for runners worldwide with the aim of inspiring everyone to run their path by creating the best gear, tools and experiences. Since 2022, Brooks has maintained the No. 1 market share in the adult performance running footwear market at U.S. national retail outlets. “This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks,’’ said runDisney Vice President Adam Ball. “We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year.’’ https://www.brooksrunning.com/en_us/10-15-2024/