Brooks Running has been named the official running shoe for the runDisney race series.
The multi-year partnership, announced today, will bring Disney-themed running shoes and official race apparel to future runDisney events, starting with the 2025 season.
This collaboration marks a major step for Brooks, a brand long established in the running world, as it combines their expertise in performance footwear with Disney. Runners participating in runDisney races will have access to shoes adorned with popular Disney characters, adding a bit of magic to their miles. Starting in 2026, Brooks will also design exclusive jackets for members of Club runDisney.
"This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks,"" said runDisney Vice President Adam Ball. "We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year."
For Brooks, this deal presents an opportunity to tap into a vast and passionate community of runners. Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running, described runDisney events as the perfect example of how running can create energy and camaraderie. "We can't wait to create more magic together for runners everywhere," she said.
The runDisney series, which includes race weekends at Walt Disney World in Florida and Disneyland in California, is one of the largest in the U.S., drawing over 170,000 participants annually. It features a variety of race formats from 5Ks to full marathons, along with challenge events, fitness expos, and family-friendly activities.
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