Brooks Named Official Shoe of runDisney Races: Disney-Themed Shoes Coming in 2025

Oct 15, 2024 in "Walt Disney World Marathon Weekend"

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Brooks Running and runDisney Sponsorship Deal

Posted: Tuesday October 15, 2024 12:05pm ET by WDWMAGIC Staff

Brooks Running has been named the official running shoe for the runDisney race series.

The multi-year partnership, announced today, will bring Disney-themed running shoes and official race apparel to future runDisney events, starting with the 2025 season.

Brooks Running and runDisney Sponsorship Deal

This collaboration marks a major step for Brooks, a brand long established in the running world, as it combines their expertise in performance footwear with Disney. Runners participating in runDisney races will have access to shoes adorned with popular Disney characters, adding a bit of magic to their miles. Starting in 2026, Brooks will also design exclusive jackets for members of Club runDisney.

"This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology and running industry expertise that is synonymous with Brooks,"" said runDisney Vice President Adam Ball. "We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year."

For Brooks, this deal presents an opportunity to tap into a vast and passionate community of runners. Melanie Allen, Senior Vice President and Chief Marketing Officer at Brooks Running, described runDisney events as the perfect example of how running can create energy and camaraderie. "We can't wait to create more magic together for runners everywhere," she said.

The runDisney series, which includes race weekends at Walt Disney World in Florida and Disneyland in California, is one of the largest in the U.S., drawing over 170,000 participants annually. It features a variety of race formats from 5Ks to full marathons, along with challenge events, fitness expos, and family-friendly activities.

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Surferboy56717 hours ago

I run in the Saucony Tempus but my sneaker of choice happens to be Brooks.

Rteetz2 days ago

That's the only one so far that we have seen.

LAKid532 days ago

I'm sure many will... eBay

LAKid532 days ago

The Max? That shoe has a high heel & midsole stack height. Plus it's over an ounce heavier than the Ghost and 0.6 ounces heavier than the Glycerin 22.

Rteetz2 days ago

I have heard some styles are supposed to end up online.

Rteetz2 days ago

There was a leak of one style Brooks Ghost Max 2 in a Minnie theme. Very bold red with Minnie silhouette on the back.

Vegas Disney Fan2 days ago

I can’t wait to see what these look like, I have a closet full of old New Balance Disney shoes, unfortunately they’re all hard as a rock after years of use. I really hope these look good and end up on sale outside RunDisney expos.

DCBaker2 days ago

In a post about updated Virtual Queue details, runDisney has released a little more information on purchasing runDisney-themed Brooks shoes at the expo during Springtime Surprise Weekend: Product Details and Purchase Information - The runDisney Merchandise Shop and runDisney-themed Brooks Running shoes inside the AdventHealth Arena are open to all Guests, but access during the first day will be managed exclusively through the Virtual Queue. - Visuals of the exclusive runDisney-themed Brooks Running shoes will be displayed throughout the runDisney Health & Fitness Expo. - The Virtual Queue gets you into the AdventHealth Arena, which allows you to experience both runDisney Merchandise Shop and runDisney-themed Brooks Running shoes inside the AdventHealth Arena. - Once inside, you have the option to try on Brooks Running shoes prior to entering the main floor, where you may purchase runDisney Merchandise and/or runDisney-themed Brooks Running shoes. - In the Brooks Running shoe trial area, Guests will have the opportunity to try on the same Brooks Running shoe models in generic non-Disney themed designs to ensure the best fit. - While trial is not mandatory, it is highly recommended specifically if you are not familiar with Brooks Running shoe models, as shoe trial options are not available on the main floor of the AdventHealth Arena. - Trial socks will be available, but we recommend bringing your own for a more comfortable and accurate fit. - Forms will be distributed by the Brooks Running shoe trialing area to all Guests who wish to purchase any Brooks Running shoes; on this form, you’ll need to provide the following information: - Desired style; - Size; - Width; - Quantity (Please note that there will be a limit on quantities per person on the first day of the expo – one of each design per adult purchaser). *This form is required before entering to purchase runDisney-themed Brooks Running shoes inside the AdventHealth Arena. - Please note that only credit/debit card payments will be accepted; cash, Disney gift cards, and Magic Bands will not be accepted. Additionally, Disney Merchandise Mobile Checkout will not be available for runDisney-themed Brooks Running shoes. - No discounts (Disney and/or Brooks) will be applicable for runDisney-themed Brooks Running shoes inside the AdventHealth Arena. - Returns and exchanges will not be processed during the first day of the expo and will be subject to availability starting on day two. Full post link below: https://www.rundisney.com/blog/updated-wdw-virtual-queue/

RteetzFeb 15, 2025

Sort of unclear how they will be selling them.

BirdbyBirdFeb 15, 2025

Only available at WDW?

RteetzJan 22, 2025

Yes

BirdbyBirdJan 21, 2025

So there is going to be a special disney brooks shoe?

RteetzJan 19, 2025

The partnership was just announced in the late part of 2024. They were never going to get shoes ready for marathon weekend. I never expected it until later in 2025 which is what we’re getting. As for the Co-Op, they are going to want the vast majority of their merch on hand for the expo. Not having it at the Co-Op during the weekend doesn’t seem like a major issue when runners have to go to the expo but don’t have to go to Disney springs.