Disney Chief Executive Office Bob Chapek used his opening comments at today's Third Quarter 2021 Financial Results Conference Call to mention Disney Genie, the upcoming app that will control most aspects of your future trips to Walt Disney World's theme parks.
Chapek said, "We've made significant investments in sophisticated technology and tools, created a revolutionary new multi-tiered service we're calling Disney Genie. We're very, very excited about the new service. We'll be providing additional details soon. The goal of the user-friendly app is to create a better, more personalized, and customized experience for guests. Putting them in control and providing even greater flexibility and choice. They will be able to spend less time waiting in line and figuring out what attractions and dining options are available and more time having fun."
He went on to say, "My Magic Plus was sticking our toe in the pond of this type of transformational work. Disney Genie is the program on steroids. This is going to revolutionize the experience. Guests are going to spend less time waiting and more time having fun in the parks with a dramatically-improved guest experience that's going to make their navigation of their day and planning of their day much easier. Essentially it is going to take the consumer preferences that we note from our consumers, given what we note from them and blend that with basically industrial engineering data in terms of how the park is operating that day and meld them together to make suggestions on the fly that not only will lead to the improved guest experience and lead to substantial commercial opportunities for us as the guest navigates their days. It is certainly qualifies in my mind for materiality and transformational impact on our business from the yield stand point."
Originally announced back in 2019, we have heard very little about the project since, but we expect to hear much more about this in the coming months. It is widely expected that Disney Genie will be the mechanism by which Disney introduces a version of paid FastPass for experiencing attractions.
Here is how Disney described the Genie app when it was announced back in 2019.
"Disney Genie will make planning easier and more fun by providing customized itineraries geared to your interests, right at your fingertips – from a royal, princess-themed day at Magic Kingdom Park to a trip around the world at Epcot for foodies and even a perfect day for thrill seekers. Certain features of Disney Genie will also be available through your preferred travel professional.
Sometimes you may know exactly what you want to do, but may not know the best time or order in which to do it. You’ll be able to tell Disney Genie what you’d like to experience, and it will quickly evaluate millions of options to present you with an optimal day. And best of all, it’s flexible! If you change your mind for any reason, Disney Genie will re-optimize your day. Disney Genie can also send you real-time tips and updates, including recommendations for experiences it thinks you’ll love, helping you navigate the theme parks with added convenience and comfort. If you don’t want to worry about making reservations in multiple steps, Disney Genie will even take care of that for you."
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