Disney Expects Softer Attendance Trend To Continue at Walt Disney World and Disneyland

Aug 07, 2024 in "The Walt Disney Company"

Posted: Wednesday August 7, 2024 9:34am ET by WDWMAGIC Staff

In this morning's investor Q&A session, Disney CEO Bob Iger and CFO Hugh Johnston discussed key issues surrounding the company's theme parks and experiences, including ongoing cost reduction efforts, attendance levels, and expected demand moderation in the coming quarters.


Cost Reductions and Strategic Investments

Disney has been actively pursuing cost reductions to enhance its bottom line while continuing to invest in its parks and experiences. CFO Hugh Johnston highlighted that Disney initially set a cost reduction target of $5.5 billion, which has since been increased to over $7.5 billion. Johnston emphasized the company's commitment to driving productivity and efficiency, stating, "In big companies, my worldview is there's always an opportunity to do more with less, so we're going to continue to go after it aggressively as we can to both deliver the bottom line and to invest back into business with all the great opportunities we have."

Despite these reductions, Disney says it remains committed to making strategic investments in its parks and experiences. Johnston noted that while the company is mindful of cost, it also recognizes the importance of continuing to invest in areas that will drive future growth, particularly in its theme parks and cruise lines.

Disney's Parks and Experiences Revenue Up in Q3 FY2024, But Operating Income Declines

Attendance and Revenue Outlook

During the Q&A, Iger and Johnston addressed concerns about attendance at Disney parks, acknowledging a slight decline in the third quarter. However, they were quick to note that the decrease was not drastic and attributed some of the softness to broader economic factors. Johnston explained, "We saw attendance [was] flat in the quarter, and perhaps [it was] up a little bit. We expect to see a flattish revenue number in Q4 coming out of the parks."

Looking ahead, Disney anticipates that this trend of flat or slightly declining attendance may continue for the next few quarters, with revenue expected to remain steady. Johnston mentioned that this is not indicative of a prolonged downturn, but rather a temporary moderation in demand that the company is closely monitoring.

Johnston attributed some of the loss in demand to economic pressures on lower-income consumers and an increase in international travel, which may be diverting potential domestic visitors. He said, "Lower-income consumers [are] feeling a little bit of stress, [and] higher-income consumers [are] traveling internationally a bit more."

Speaking later on CNBC, the Disney CFO said, "In reality, people will tend to hang on to their vacations quite strongly because it's an important piece to the family unit. And as a result, we think this is just going to be a few quarters and we'll be fine coming out of it."

The company is also keeping a close eye on potential impacts from the upcoming Olympic Games, particularly at Disneyland Paris, where a temporary reduction in consumer travel is expected due to the event. However, Iger expressed confidence that these challenges are short-term and that the overall outlook for the parks remains positive, especially as new attractions and cruise ships come online in the coming years.

D23: The Ultimate Disney Fan Event will take place August 9-11, 2024, where Disney is expected to announce a number of upcoming attractions and experiences for Walt Disney World and Disneyland.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

View all comments →

JD8054 minutes ago

Adjusted for inflation in 2023 dollars, tickets, on average have cost roughly in the $140 range for the last 5ish years? Single day tickets I think. Not taking into account packages. I did this quickly a year ago, but here's what I came up with: Columns are Year - Cost - Inflation Multiplier to 2023 dollars - 2023 Cost

FigmentFan821 hour ago

Anybody heard of any possible ticket promotions for the fall?

Vacationeer1 hour ago

I can’t say my experience with owning DVC saved money. It got me more for my money. It’s possible that DVC is the reason why I have not tapped out on Disney trips. We bought resale then added on direct during last summer’s Grand Flo blowout sale. Renting cost about $400-$500/nt for our favorite WDW rooms, DVC costs us about $300-$400/nt for those (including TVM), and before that we did good discounts on moderates that would still cost us over $300/nt today. I’m more excited to stay Poly Lakeview $375/nt than I’d be to stay POR for $325/nt. If you’re a halfway smart cookie you can bang some really good deals out of DVC.

wannabeBelle2 hours ago

Not according to the CNBC article for ticket prices. Marie

JD802 hours ago

I think its just like any other time. I don't think it's any different than 2019 or 2015 as far as people going to the parks (other than the top end number). I might not be remembering this correctly but ticket price increases have mostly matched inflation the last few years and hotels are pretty stable comparatively. The extra costs are LL and mostly table service meals.

Quietmouse3 hours ago

What’s amazing that their attendance doesn’t decline at the parks in spite of the increased prices. Either a lot of people are going into debt for the sake of making their kids happy or there is a lot of accumulated wealth since covid.

wdisney90003 hours ago

They inflated rack rates at Deluxe to such a higher price it made DVC a decent deal. Problem is then they raised DVC point cost as well (intentionally no doubt). The DVC sales pitch used to be "60-70% off rack rates". Now the pitch is 40% off. And the DVC rental market is no longer anywhere near the savings it was 5 years ago or more. And it's become flooded with people and companies renting points so getting reservations less than 7 months out is extremely difficult now. 5 years ago you could usually find avaiability within a 3 month window for the resort you wanted.

Miss Bella11 hours ago

I agree with you. They totally lie comparing the cost to rack rate over so many years. Minus they covid revenge travel years of 2022 and 2023 there have always been discounts on deluxe resorts. Not to mention you can rent points from owners. I can't imagine being tied down to certain vacation spot for years. In fairness though people that bought into DVC decades ago probably have made money and can rent out the points for a profit. It's just not for me.

GhostHost100021 hours ago

my first thought was... I bet that's a short video lol

Disstevefan121 hours ago

Answer: YES.

wannabeBelle22 hours ago

Interesting news story from CNBC: Marie

Touchdown22 hours ago

I’ve attempted this multiple years, two years ago I wiffed on this while staying at a resort with the resort window, last year I was successful at a resort. S71 was hard to get through early 2023.

MickeyLuv'r22 hours ago

IME, lunch is easy to find at the monorail resorts, except Chef Mickey's. For tomorrow, party of 4, Steakhouse 71 has 6 lunch times avail. Chef M's has 3 'Ohana has 1 (3:40) GF Cafe has 8 WC Cafe has 8 The rest are not open for lunch. In prior years though, I've found last minute availability even during Easter week at the monorail resorts, back when dining was booked 180 days out, and Crystal Palace was fully booked. Speaking of not fully booked though, C Palace has 11 times available for lunch tomorrow. The spot that now houses Steakhouse 71 has long been a good option for walk-up dining. Disney's business/conference goers don't tend to book dining in advance, but they do want TS dining, so some places like Steakhouse 71 and GF Cafe were always - IMO- sorta meant to be places they could go to get a TS meal.

Chi841 day ago

We bought 200 points in 2008 for around $18,000 and it’s worked out great for us. (The market crashed almost immediately after we bought lol.) We usually stay at SSR because we can walk to DS but have also stayed at Kidani and Riviera. Too many reasons to go into as to why it works, but just as an example this year we are taking our family of 10 and staying in a 2BR and a studio at SSR on points. The full kitchen and in-room laundry facilities are great with our young grandchildren. All our family vacations to WDW are DVC and I generally price them out to see what the rooms would have cost. We’ve done very well for our particular circumstances.