Speaking at a question-and-answer session during the Morgan Stanley Technology, Media and Telecom Conference, Disney CEO Bob Iger commented on pricing and value at the Disney theme parks.
Iger said that Disney has been too aggressive on some of the pricing and needs to retain the brand value of accessibility.
He referred to the recent changes that Disney has made with lower-priced ticket availability at Disneyland, removal of parking fees at Walt Disney World resort hotels, removing Park Pass requirements for passholders after 2pm, and adding more features to Genie+.
Bob said that Disney will "continue to listen to consumers and continue to adjust."
Today is not the first time the former and current Disney CEO has commented on accessibility and value. According to reports, he was alarmed by price increases at Disney theme parks that former CEO Bob Chapek argued would boost revenue and limit overcrowding. And at the last earnings call in February, he repeated his previous comments that he does not think raising Disney theme park prices is "smart."
Other topics raised in today's conference included Disney+ and ESPN performance, but the subject of Reedy Creek and Disney's troubles with the state of Florida was not discussed.
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