Citizen and Disney have officially unveiled the new Citizen branded in-park clocks and nine Mickey timepieces to mark Mickey's 90th birthday.
Executives from both Citizen and Disney were at Walt Disney World yesterday to launch the new 12 year partnership.
Inside Magic Kingdom, Citizen clocks can be found on Main Street U.S.A., at the Town Square Theater and at the Fastpass entrances for Dumbo The Flying Elephant, Enchanted Tales With Belle, Mad Tea Party, Princess Fairy Tale Hall, The Barnstormer, The Many Adventures of Winnie The Pooh, Under The Sea - Journey of The Little Mermaid, It’s A Small World, The Haunted Mansion, The Magic Carpets of Aladdin, Jungle Cruise, Pirates of the Caribbean, and Big Thunder Mountain Railroad.
Citizen also launched its new Disney product with nine Mickey timepieces featured in two distinct sizes, 29.5mm and 40mm, all featuring the iconic Mickey figure.
Four 40mm timepieces feature a flat mineral crystal case in all black with silver indexes, two of which are on a bracelet and the others, a black leather strap.
Two of the styles feature black dials with matte and shiny Mickey silhouettes with his iconic red hue accented on both the hands and figure. The other two styles include a silver silhouette of Mickey ‘chasing after time.’
The three remaining 40mm timepieces are offered on a black leather strap, black mesh band or silver mesh band. The dials are black with transparent Mickey print and face design details with spherical mineral crystal.
Citizen’s two 29.5mm Mickey timepieces feature a black dial with diamond accents and case and bracelet in either stainless or stainless steel with rose gold plating. The flat mineral crystal case is complete with a miniature Mickey face positioned at the 8 o’clock marker.
Inspired by Citizen’s best-selling silhouettes, the entire collection ranges from $295 – $475 and will become available for purchase via citizenwatch.com at the end of March 2019.
“Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company and he embodies a positivity that reflects Citizen’s ‘Better Starts Now’ initiative,” says President of Citizen Watch America, Jeffrey Cohen. “We are proud to honor this iconic character on our new timepieces and continue celebrating moments like this as we build on our collaboration with the Disney brand.”
Along with the unveiling of the in-park clock branding and new timepiece, Citizen is also launching a new commercial paying homage to the Disney classic, Alice in Wonderland. The new commerical features a reworking of the iconic song "I'm Late."
The commercial can be seen globally this fall on networks including ABC and FOX.
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