Walt Disney World and other major Disney accounts stop posting on social media platform X

Nov 28, 2023 in "The Walt Disney Company"

Posted: Tuesday November 28, 2023 9:00am ET by WDWMAGIC Staff

Multiple Walt Disney Company accounts have not posted on X, formerly Twitter, for over ten days amid continued fallout from widely condemned antisemitic comments made by the platform's owner, Elon Musk.

Disney has halted advertising on X, and several of its major accounts have stopped posting new content to the Elon Musk-owned platform

Musk sparked the criticism in a November 15 post on X, where he replied to another user who had accused Jews of hating white people and who had expressed indifference to antisemitism. Musk wrote: "You have said the actual truth."

In response to Musk's comment, Disney, Apple, IBM, Paramount, Warner Bros., and Discovery said they would pause advertising on X.

Disney now appears to have stepped up its response by withholding adding new content to the platform.

The official Walt Disney World and Disney Parks accounts last posted to X on November 17. Those accounts would typically make multiple daily posts on X. Other Disney accounts, including @StarWars, @Pixar, and @MarvelStudios are also now silent, while other Disney accounts, including ESPN and ABC News, remain active.

Disney is not alone in its apparent content boycott of X. Accounts for Universal, Paramount, Sony Pictures, and Discovery have also gone silent.

Recently, Disney has begun to lean heavily into TikTok, which included a massive campaign for the Disney100 celebration. The company also consistently posts to Facebook's X rival, Threads.

It remains to be seen if Disney's latest stance against X becomes permanent or if we will see Disney return to the platform where it began its early foray into social media.

Discuss on the Forums

Get Walt Disney World News Delivered to Your Inbox

Eric GrahamNov 19, 2024

personally, i think he is very awesome! when i went to Kennedy Space Center in Florida, my wife thought it was going to be very cheesy. As it turned out, she loved it so much. I LOVED the movie The Right Stuff, and LOVED the space shuttle program. When I was in high school every week religiously we would have current events day for some dumb class a coach taught and mine was always about the Star Wars System for the US for countering other weapons. And, also while we were there a SpaceX rocket was on the launchpad and they took us right up to the launchpad. I've posted about the way that his rockets land so incredulously back on the launch pad after immediate take off! So incredibly amazingly awesome!!!!!

DonniePeverleyNov 19, 2024

This. You can see the BOTS a mile off. Interesting take, whilst i was travelling in India ... there was a company that was handling social media content for various businesses. They had about 100 cheap mobile phones to keep a different IP address, and there profession would be to just spam the social media with adverts in a way that wasn't obvious - day in day out. But it was just two guys.

WorldExplorerNov 18, 2024

Didn't even last a full year.

Andrew CNov 18, 2024

I too dropped X prior to Elon like the previous poster. I have a general hatred of social media as I think it has hurt society more than helped, especially amongst younger people. Also, the scrolling addiction is real. I keep Facebook almost solely for updates from my kids' schools as well as community related stuff.

BrianNov 18, 2024

They've actually done a very good job in purging the bots. When Elon first took over there were crypto and "adult activities" bots that would tag me and as many other users as they could about five times a day. I haven't seen one now for the better part of the year. The experience on X is a lot more enjoyable than Facebook is, at least for me. I've noticed that Facebook has far less content from my 'friends' than it used to, so I see stuff from random pages and groups that I have little to no interest in. I gather that this is due to both a decline in engagement from the average user, as well as algorithmic changes. Just this morning I saw four posts in a row with the same picture of Imelda Staunton receiving her honors from Prince William. It was nice and all, but once was enough. X, on the other hand, shows me stuff I'm actually interested in and from the people I choose to follow, and in the 'For You' section, it does a great job of mixing in people I follow alongside that which I actually enjoy seeing.

J4546Nov 18, 2024

half of x users are bots, if not more....I got of twitter years ago before elon owned it because its trash

Andrew CNov 18, 2024

611 million compared to 16 million...or something like that. I never even heard of it until the other week when I read some of the Hollywood elite were throwing their typical hissy fits... Although I am probably not one to talk as I dropped WhatsApp to shift to Telegram. :hilarious:

BrianNov 18, 2024

Active daily users on Bluesky is still peanuts at least when compared to X.

Tha RealestNov 18, 2024

Think how much better ad penetration they could get on Bluesky. Thousands of new users generally aligned with the company’s prerogatives.

pengNov 18, 2024

Gross, but expected. I know this goes into the no politics rule, but Elon is trigger happy with lawsuits with people that oppose him, as we saw with him suing people that stopped advertising on twitter (I will never call it X). People have begun moving off using it, but not enough to ignore it altogether sadly, better to get on the Space Karen's good graces now, unless he begs Trump to go after them DeSantis did last year.