Disney Plans to Integrate Gaming and Theme Parks Like Never Before

13 days ago in "Walt Disney Imagineering"

Posted: Wednesday May 7, 2025 4:40pm ET by WDWMAGIC Staff

During today’s announcement of Disneyland Abu Dhabi, Disney Parks Chairman Josh D’Amaro revealed new insights into how the company is integrating gaming and interactivity into the future of theme park design—starting from the ground up in the UAE.


In an interview with CNN, D’Amaro tied the development of the Abu Dhabi park directly to Disney’s broader digital strategy, including its $1.5 billion investment in Epic Games. He noted that younger audiences—particularly Gen Alpha—are spending more time in virtual spaces, making gaming not just a form of entertainment, but a social and creative platform where Disney needs to be present.

“We made an investment in Epic Games about a year ago or so now, a billion and a half, and what we’re seeing is Gen Alpha, particularly, is gathering in these spaces to play games, to socialize, to watch,” D’Amaro said. “So these communities are forming, and we wanted to be part of that.”

D’Amaro described a vision in which experiences inside games like Fortnite—developed by Epic Games—could have tangible connections to real-world parks.

“Think about a Disneyland theme park inside of a virtual environment—and by the way, back and forth,” he explained. “Something that you experience in Fortnite, for example, which is part of Epic Games, that experience you have there you might be able to carry back to a theme park.”

This integration of digital and physical experiences will be a defining element of Disneyland Abu Dhabi, according to D’Amaro. Unlike existing parks retrofitted with new technology, the Abu Dhabi project presents a unique opportunity to design these connections from the beginning.

“We’re really pushing hard into the space,” D’Amaro said. “And with the new park that we’re building here in Abu Dhabi, we’ve got an opportunity from ground up to think about how games and interactivity cannot be just something you do at home or on your phone but how it interplays with the actual park.”

Disneyland Abu Dhabi will be the first Disney park in the Middle East and the first new castle park to break ground since Shanghai Disneyland. No opening date has been announced yet, but the project is expected to become a flagship example of how Disney blends digital entertainment, storytelling, and theme park design in a new era of global expansion.

Watch the full interview with CNN below.

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    Agent H2 days ago

    While I am against this in general James earl jones consented to this so I don’t see how this specific example is that bad.

    Drew the Disney Dude2 days ago

    Almost guaranteed to be a test for more Disney characters with the digital Fortnite universe. I don't think many understand how big Disney is aiming for with this $1.5B investment. Going to change everything.

    Comped2 days ago

    I'm very surprised Disney didn't have a naughty word filter!

    Ayla2 days ago

    Ewww.

    Mike S2 days ago

    And it didn’t take long before people got him swearing like a sailor lol

    MisterPenguin2 days ago

    https://thewaltdisneycompany.com/darth-vader-fortnite-disney-epic/

    Tha Realest12 days ago

    I dunno. After he struck out on being a Cabinet secretary and buying into a major sports league’s ownership he was a big investor in clothes for digital avatars.

    JRMFL12 days ago

    Games and other screen-based activities definitely have their place. IMHO, inside a Disney park is not one of those places. To improve guest immersion in a new Disney park, do away with any reason a guest might have to look at their phones. For that matter, CMs too.

    erasure fan112 days ago

    I don't think Iger has any regrets. From what I've seen, Nintendo had a lot of control over the project. We know from Potter Disney doesn't really want to give that much control up. And he still doesn't take video games seriously. When, or if he leaves, then maybe we see a shift. As of now I'll take "play a major roll" as headline making over actual substance.

    Mike S13 days ago

    I wonder if they’re kicking themselves for missing out on Nintendo considering how huge they’ve now become since 2015 when the deal with Universal was first announced.

    Cmdr_Crimson13 days ago

    Think about a Disneyland theme park inside of a virtual environment.. Uh yeah..Remember this in 2005?

    harrisonm13 days ago

    Not the first time this idea existed:

    MisterPenguin20 days ago

    https://thewaltdisneycompany.com/star-wars-fortnite-premiere/

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