Pura Vida Store Now Open at Disney Springs Town Center

Oct 03, 2024 in "Pura Vida"

Pura Vida overview
Posted: Thursday October 3, 2024 10:40am ET by WDWMAGIC Staff

Pura Vida, the popular lifestyle brand known for its handmade bracelets and accessories, has officially opened its doors at Disney Springs in Walt Disney World.


The new store is located in the Town Center area, taking over the space previously occupied by Melissa Shoes, near Anthropologie.

The brand is celebrated for its colorful, handcrafted designs and its mission to support artisans in Costa Rica and beyond. Each piece from Pura Vida tells a story, with many items tied to charitable causes and environmental efforts.

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StitchonSep 12, 2024

Why not, exactly? As I have mentioned before, the number of failures at Disney Springs have been few and far between, and the stores that have closed were mostly stores that didn't make a ton of sense or were struggling nationally. Pura Vida is also owned by another Disney Springs tenant Vera Bradley. If anything, Pura Vida is a perfect addition to a property like Disney Springs - small accessory, not super expensive, and very vacation-y.

John park hopperSep 11, 2024

I don't see this lasting long