Disney+ pricing to increase for subscribers in the U.S. and ad-tier launch to expand to Europe and Canada

Aug 09, 2023 in "Disney+"

Posted: Wednesday August 9, 2023 5:12pm ET by WDWMAGIC Staff

Following the ad-tier launch in the U.S., today, Disney+ announced an ad-supported offering will be available in select markets across Europe and in Canada beginning November 1 alongside price increases for subscribers in the U.S.

Disney+ pricing will be increased for viewers in the U.S. and there will also be a new ad-free bundled subscription plan, starting September 6, featuring Disney+ Premium and Hulu (No Ads) for $19.99/month.

The new Disney+ and Hulu Bundle ad-free plan launching on September 6 adds another option to the line-up of subscription plans. Beginning October 12, the new pricing for Disney+, Hulu and ESPN+ ad-supported and ad-free plans in the U.S. include:

“The strong momentum of our ad-supported plans in the U.S. demonstrates the importance of providing consumers with choice, flexibility and value,” said Joe Earley, President, Direct-to-Consumer, Disney Entertainment.“We are excited to expand that offering in more markets across the globe, including in Europe and Canada, and to launch a new premium duo bundle of ad-free Disney+ and Hulu this Fall, as we take steps toward making extensive Hulu content available via Disney+ later this year for Bundle subscribers.”

Internationally, Disney+ will launch a new Standard tier, as well as Standard with Ads in select European markets and Canada. The new ad-supported plans start at £4.99/€5.99 month in EMEA and $7.99/month in Canada. Existing subscribers in applicable markets will remain in the Premium tier with No Ads when their subscription price increases in December, unless they opt to switch into one of the new lower-priced plans.

The ad-supported, Standard and Premium plans in select European markets and Canada offer access to the Disney+ content library and key product features including:

  • Exclusive Originals & Library Content: A collection of thousands of award-winning titles across films, documentaries, TV series, and shorts, all in one place
  • Profiles: Ability to create multiple profiles per account, with the option to set profile PINs and content ratings by profile through Parental Controls
  • Concurrent Viewing: Stream on up to four supported devices simultaneously, depending on your plan
  • High-Quality Video Formats: Depending on your plan, formats include 4K Ultra HD, Dolby Vision, Full HD, HDR10, and Expanded Aspect Ratio with IMAX Enhanced where supported
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    PiratesMansion8 days ago

    I read Holes in grade school. I watched the movie as a teen and thought they did a very good job with the material. Who is this for? Who is asking for Holes as a series? It's not like it's a story deep with lore and complications, nor is it a story that I imagine connects nearly as well with today's youth as it did with my own.

    brideck8 days ago

    I am excitement... and I apparently can't get the URL to render fully. https://deadline.com/2025/04/zombies-4-dawn-of-the-vampires-disney-premiere-date-trailer-1236373399/

    Disney Irish8 days ago

    https://deadline.com/2025/04/greg-kinnear-aidy-bryant-cast-disney-plus-series-holes-1236373865/

    Disney Irish12 days ago

    Added to the Star Wars thread, but adding it here too. New Maul animated series, "Maul Shadow Lord", coming to D+ in 2026 - https://www.starwars.com/news/star-wars-maul-shadow-lord

    MisterPenguin14 days ago

    https://www.mediaplaynews.com/nielsen-streaming-parity-as-seven-platforms-deliver-most-watched-content-in-march/?hilite=nielsen

    MisterPenguin14 days ago

    https://www.hollywoodreporter.com/tv/tv-news/gannibal-series-eating-children-disney-japan-1236190053/

    Disney Irish14 days ago

    Lindsay Lohan seems to be making a come back over the last couple years, along with Freakier Friday for Disney is now fronting a new show for Hulu called Count my Lies - https://variety.com/2025/tv/news/lindsay-lohan-count-my-lies-hulu-1236370918/

    Disney Irish21 days ago

    I wonder what Dave Bautista thinks about the name of Disney's Ad tech.

    MisterPenguin21 days ago

    https://thewaltdisneycompany.com/biddable-technology-advertising-impact/

    Agent H22 days ago

    I feel bad for fellow people of taste from overseas.

    Animaniac93-9822 days ago

    "Not Just a Goof" looks to be for US subscribers only It's "not available in your region" everywhere else

    MisterPenguin28 days ago

    https://www.hollywoodreporter.com/tv/tv-news/simpsons-family-guy-bobs-burgers-4-season-pickups-fox-1236179586/ https://www.hollywoodreporter.com/business/business-news/disney-fox-studio-lot-relocate-burbank-1236179527/

    MisterPenguin29 days ago

    https://thewaltdisneycompany.com/the-walt-disney-company-celebrates-earth-month-with-enterprise-wide-campaign-ourhome-led-by-national-geographic/ https://variety.com/2025/tv/news/korean-medical-thriller-hyper-knife-disney-1236353558/

    TP200029 days ago

    Sanity is returning, one bit at a time. :)