Disney's new ad-supported Disney+ subscription tier means it will cost you more to watch ad-free

Dec 10, 2022 in "Disney+"

Posted: Saturday December 10, 2022 6:51am ET by WDWMAGIC Staff

Disney+ has launched its new ad-supported subscription offering in the U.S., starting at $7.99 per month.

The new pricing model means a higher cost for ad-free viewing, with the Disney+ Premium offering with no ads increasing from $7.99 to $10.99 per month.

An annual subscription without ads goes up from $79.99 to $109.99.

At last month's quarterly financial earnings call, then Disney CEO Bob Chapek said, "The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+."

Alongside the new ad-supported tier, new subscription plans will be available across Disney+, Hulu, ESPN+, and the Disney Bundle.

Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.

Here are all the new standalone and bundle plans for Disney's streaming services in the U.S.

Disney+, Hulu, ESPN+, and Disney Bundle Plans

Disney+, Hulu, and ESPN+ Standalone Plans

Disney+
Basic (With Ads) $7.99 per month
Premium (No Ads) $10.99 per month, $109.99 annual

Hulu
Basic (With Ads) $7.99 per month, $79.99 annual
Premium (No Ads) $14.99 per month

ESPN+
With Ads $9.99 per month, $99.99 annual
UFC PPV $74.99 (per event)
UFC PPV + Annual $124.98

Disney Bundle Plans

Disney Bundle
Basic (With Ads): Disney+, Hulu $9.99 per month
Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 per month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 per month

Hulu + Live TV Plans

Hulu + Live TV
Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99

Discuss on the Forums

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    Phroobar1 day ago

    Typical Disney gender swap.

    Disney Irish1 day ago

    https://deadline.com/2025/05/disney-tv-studios-eric-schrier-interview-fox-animation-reboots-1236377899/

    MisterPenguin2 days ago

    https://comicbook.com/movies/news/spider-man-movies-streaming-disney-plus-across-the-spider-verse/

    PiratesMansion10 days ago

    I read Holes in grade school. I watched the movie as a teen and thought they did a very good job with the material. Who is this for? Who is asking for Holes as a series? It's not like it's a story deep with lore and complications, nor is it a story that I imagine connects nearly as well with today's youth as it did with my own.

    brideck11 days ago

    I am excitement... and I apparently can't get the URL to render fully. https://deadline.com/2025/04/zombies-4-dawn-of-the-vampires-disney-premiere-date-trailer-1236373399/

    Disney Irish11 days ago

    https://deadline.com/2025/04/greg-kinnear-aidy-bryant-cast-disney-plus-series-holes-1236373865/

    Disney Irish15 days ago

    Added to the Star Wars thread, but adding it here too. New Maul animated series, "Maul Shadow Lord", coming to D+ in 2026 - https://www.starwars.com/news/star-wars-maul-shadow-lord

    MisterPenguin16 days ago

    https://www.mediaplaynews.com/nielsen-streaming-parity-as-seven-platforms-deliver-most-watched-content-in-march/?hilite=nielsen

    MisterPenguin16 days ago

    https://www.hollywoodreporter.com/tv/tv-news/gannibal-series-eating-children-disney-japan-1236190053/

    Disney Irish17 days ago

    Lindsay Lohan seems to be making a come back over the last couple years, along with Freakier Friday for Disney is now fronting a new show for Hulu called Count my Lies - https://variety.com/2025/tv/news/lindsay-lohan-count-my-lies-hulu-1236370918/

    Disney Irish23 days ago

    I wonder what Dave Bautista thinks about the name of Disney's Ad tech.

    MisterPenguin23 days ago

    https://thewaltdisneycompany.com/biddable-technology-advertising-impact/

    Agent H25 days ago

    I feel bad for fellow people of taste from overseas.

    Animaniac93-9825 days ago

    "Not Just a Goof" looks to be for US subscribers only It's "not available in your region" everywhere else

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