Disney+ has launched its new ad-supported subscription offering in the U.S., starting at $7.99 per month.
The new pricing model means a higher cost for ad-free viewing, with the Disney+ Premium offering with no ads increasing from $7.99 to $10.99 per month.
An annual subscription without ads goes up from $79.99 to $109.99.
At last month's quarterly financial earnings call, then Disney CEO Bob Chapek said, "The offering also adds a key component to our total company advertising portfolio, and advertiser interest has been strong. We have been a leader in streaming advertising for some time and are bringing our years of experience, leading ad tech and relationships to this important opportunity. Disney+ has secured more than 100 advertisers for our domestic launch window, spanning a wide range of categories and our company has over 8,000 existing relationships with advertisers who will have the opportunity to advertise on Disney+."
Alongside the new ad-supported tier, new subscription plans will be available across Disney+, Hulu, ESPN+, and the Disney Bundle.
Existing Disney+ subscribers have the option to switch to the Basic plan for $7.99/month. Those that choose to remain a Premium subscriber for $10.99/month or $109.99/year require no further action.
Here are all the new standalone and bundle plans for Disney's streaming services in the U.S.
Disney+, Hulu, ESPN+, and Disney Bundle Plans
Disney+, Hulu, and ESPN+ Standalone Plans
Disney+
Basic (With Ads) $7.99 per month
Premium (No Ads) $10.99 per month, $109.99 annual
Hulu
Basic (With Ads) $7.99 per month, $79.99 annual
Premium (No Ads) $14.99 per month
ESPN+
With Ads $9.99 per month, $99.99 annual
UFC PPV $74.99 (per event)
UFC PPV + Annual $124.98
Disney Bundle Plans
Disney Bundle
Basic (With Ads): Disney+, Hulu $9.99 per month
Basic (With Ads): Disney+, Hulu, ESPN+ $12.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $14.99 per month
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $19.99 per month
Hulu + Live TV Plans
Hulu + Live TV
Basic (With Ads): Disney+, Hulu, ESPN+ $69.99 per month
Legacy (existing subscribers): Disney+ (No Ads), Hulu (With Ads), ESPN+ (With Ads) $74.99
Premium: Disney+ (No Ads), Hulu (No Ads), ESPN+ (With Ads) $82.99
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