Walt Disney World's new marketing campaign - 'The Magic is Endless'

Oct 17, 2016 in "Magic Kingdom"

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Posted: Monday October 17, 2016 8:06am EDT by WDWMAGIC Staff

Walt Disney World is launching a new marketing campaign for the fall and into 2017 - 'The Magic is Endless.'

The new marketing showcases the parks, resorts, and some of the Disney World's lesser known experiences, such as Bibbidi Bobbidi Boutique.

Commercials are airing on TV now, with more to come in 2017. Check out one of them below.

Discuss on the Forums

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BaconNov 03, 2016

The magic is endless just like this joke

21stampsNov 03, 2016

To me that symbolizes the difference of Universal and Disney for most of my life. Disney is a place of childhood magic, and we love it as adults because of our nostalgia. Universal has always been the more grade school/tween/teen/adult place.. My personal opinion and experience only. I know that others will vary.

SorcererMCNov 03, 2016

I like a lot of the UO commercials, and contrasting it to Disney I realize how they succeed where I think Disney is lacking - there is an obvious narrative/ story arc of the family's time together and how their vacation is both fun and relaxing. The Disney commercials are more of a montage and 'The Magic is Endless' commercials are centered on the children's faces and their reactions (the exception being the couple having a brief kiss). It could be that I simply prefer one style of commercial over the other.

21stampsNov 03, 2016

Atlantis has similar though..there are actually more expensive rooms than those in the Royal Towers now, but the RT structure is the picture that comes to people's mind when they think of Atlantis. GF is Disney's flagship resort.. Makes sense to show it off. Edited to add, I've never even noticed GF being highlited.lol. Just think it wouldn't be odd if it was.

ford91exploderNov 02, 2016

Yet there are OTHER deluxe resorts at Disney, AKL and Contemporary come to mind immediately, SSR also has quite a grand front desk, My comment on the production values and venue stands.

Uncle LupeNov 02, 2016

This is the same phrase I have above my bed.

Cmdr_CrimsonNov 02, 2016

A bit off topic on the commercials for WDW but, has anyone seen this Universal Orlando Commercial...I mean with Disney trying to have families get together and such..Tell me what you think of This one....

21stampsNov 02, 2016

Let's be fair, Does Atlantis show people checking into the Beach or Coral towers in their commercials? Of course not.

Sir_CliffNov 01, 2016

Disneyland Paris just put out a simple but nice little promo ahead of their anniversary celebrations next year. Climate change has obviously been kind to Paris!

ford91exploderOct 23, 2016

That commercial was clearly made by someone who NEVER set foot in WDW. And I'm not talking about FP's Just a bunch of b-roll footage and clueless direction of the commercial, Ever notice the WDW commercials ONLY show people checking into the GF ??? Never Pop Century, AoA or AKL, Which is probably because Burbank types only stay at the GF.

Beacon JoeOct 23, 2016

Hmmm... Horizons was pretty magical. As was the Electrical Parade. And the Maelstrom. And 20,000 Leagues Under the Sea. And Mr. Toad. And Inner Space. And Seabase Alpha. And the penny arcade. And the magic shop.

pax_65Oct 22, 2016

If they didn't plan every dining reservation and Fastpass before they left home, the frustration will be the only thing that's endless. (Sorry, I couldn't resist... I promised I was done. :) )

wdisney9000Oct 22, 2016

Has anybody seen new commercials? In Atlanta Ive just seen re-runs of last years commercial. The one with the family giving the CM at check in their odd wish list. (i.e, riding the monorail, hanging out by the pool, eating at a restaurant). And the irony is that they are wearing magic bands when they get to the front desk to check in, which proves they received magic bands prior to arrival, yet apparently they failed to plan anything and make dining reservations or FP+ selections.

SorcererMCOct 22, 2016

That's a fair point - especially if the 'magic is endless' campaign is being directed at those who don't mind that the spending is endless (and offerings are limited). I didn't want this thread to turn into pages and pages of off-topic posts, that's all.