Work continues on The Cake Bake Shop at Disney's BoardWalk

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The Cake Bake Shop construction -February 23 2023

Posted: Friday February 24, 2023 10:43am ET by WDWMAGIC Staff

Here is a quick update on the construction progress at The Cake Bake Shop on Disney's BoardWalk, set to open later in 2023.

The Cake Bake Shop construction -February 23 2023

Crews continue to remove steel beams from the former ESPN Club building, with most of the central roof structure now removed.

The Cake Bake Shop construction -February 23 2023

Disney says, "The Cake Bake Shop will bring exquisite dining, delicious Afternoon Tea, delectable desserts, marvelous champagne and fanciful cocktails for an extraordinary and whimsical experience. "

The Cake Bake Shop by Gwendolyn Rogers

The Cake Bake Shop by Gwendolyn Rogers, will be replacing the ESPN Club which closed as Walt Disney World shutdown during the pandemic.

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lewisc14 minutes ago

More important, are people ordering or are parties of 4 only sharing a dessert or 2.

TrojanUSC41 minutes ago

The rent has to be astronomical and they still seem to be 50% full most of the time. Hopefully showing up on MDE will help.

Bocabear1 hour ago

I think they will be successful...there are enough visitors coming through that will want to try the next new thing.....Once. And if that is enough business for them, then they will be fine. They have years before they run out of new guests... I think the bakery will draw a lot of people for a $15 cookie sprinkled with glitter.... once. but given the crowd sizes drawn to WDW, they will be fine for a long while...

monothingie1 hour ago

The last consideration, if there even was one at all, for this restaurant was thematic cohesion. It was just a matter of matching an empty space to a prospective tenant. If this were situated at Disney Springs, I don't think it would get as much attention as it's getting now, but it certainly would have much better foot traffic. Ye Olde Cake Bake Shoppe is a destination experience, that was sadly put in a location that is not enough of a destination that they need it to be.

monothingie1 hour ago

lewisc1 hour ago

CBS hasn't had a grand opening. You still can't make reservations on MDE. Calling it a failure, although possible, is premature. Look at BBB. V&A. $800 NYE at the CA Grill. Special Occasion place. Weddings. Bachelorette parties. Pricing is similar to character meals. The place has a shot. I think it needs to validate valet parking.

MisterPenguin2 hours ago

TrojanUSC2 hours ago

This is the problem. I think this concept works in Indiana where there's a market for "special occasion" places with casual food. At WDW, when the entire trip is a special occasion and little girls are always treated like princesses, there's an upper limit to what people are willing to pay for literal ham & cheese sandwiches, no matter how amazing the experience is. As others said above, this could have maybe worked at GF - especially if they were outsourcing GFC. Most of the menu is literally hotel lobby food anyways.

Tha Realest2 hours ago

Given how difficult/strict parking is at Boardwalk, Cake Bake Shop has contracted to bring in guests.

MrPromey2 hours ago

If that's you in your profile picture, we've seen you a bunch of times. :D

lewisc4 hours ago

Are you saying CA Grill is underpriced?

Ayla4 hours ago

The only reason I know the correct name is because the web address is my disney experience. 😂 Otherwise, I'd have no idea.

lewisc4 hours ago

For some reason I thought it was Disney's Magical Experience. Sorry if I confused anyone.

Rosso114 hours ago

Exactly! I’m surprised more people haven’t realized this. Open table is usually how I get my Boathouse reservations. Usually easier to get on Open Table than through Disney.