During this afternoon's 2022 Annual Meeting of Shareholders, Disney CEO Bob Chapek committed to investigate the possibility of bringing back the now discontinued Disney Premier Passport.
Chapek's comments were in response to a question from a frequent shareholder meeting attendee, and Bob said that it is the company's goal to eliminate points of "friction" to the guest experience.
Introduced in 2010, The Disney Premier Passport came out of a request to then CEO Bob Iger during a previous shareholder meeting. The Premier Pass gave admission to most gated experiences at both Walt Disney World Resort and Disneyland Resort. It was priced at more than $2000 at the time of its ending.
The pass was discontinued alongside the removal of Disneyland Resort's annual pass program as the reopening of the resort from the COVID-19 shutdown.
With the significant changes that Disney has made to its pass programs on both coasts, it isn't clear how any type of combined pass could work, but it will be interesting to see if anything comes from this in the future.
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