Walt Disney World's dynamic digital art display and retail store to open May 31 on International Drive in Orlando

May 20, 2022 in "The Walt Disney Company"

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International Drive Art Display and Store marketing art

Posted: Friday May 20, 2022 11:10am ET by WDWMAGIC Staff

Disney will open its new dynamic art display and retail store on International Drive later this month.

International Drive Art Display and Store marketing art

The new art display will let you experience Mickey Mouse, Minnie Mouse and other Fab 50 golden sculpts as they come to life on a ribbon-like Disney art display that enwraps the outside of the Hollywood Plaza garage. The dynamic art display will feature additional Disney characters, celebrations and more over time.

“We took a lot of knowledge from setting up the 50th art installations in our parks and the Orlando International Airport and wanted to spread a little of that magic out into the world,” Will Gay, design director with Disney’s Yellow Shoes Creative Group, said. “It all started with a little idea and a question – could we do this? Could we turn this into a dynamic art display bigger than anything we’ve ever done before?”

Opening its doors on May 31 2022, the Walt Disney World store will offer theme park tickets, merchandise, and he first-ever interactive Disney Vacation Club Virtual Discovery Station.

International Drive Art Display and Store marketing art

With floor-to-ceiling screens, The Disney Vacation Club Virtual Discovery Station can transport guests to the theme parks, resorts and cruise destinations around the world via first-person virtual tours, photo galleries and videos.

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cookiee_munsterJun 28, 2023

Part of me makes me wonder if they just brought all that stuff in a giant LED screen sale... 😂 and then didn't know what to do with it. Same with the iridescent paint they brought for the 50th.

castlecake2.0Jun 27, 2023

Theming? 😂

danlb_2000Jun 27, 2023

The store is getting some sort of update... 8050 Inernational Drive (Hollywood Plaza Garage) - Tenant Improvements of existing retail space

BocabearApr 03, 2023

And of course the millions of dollars spent to put this up are so important because people on I-Drive don't realize that Walt Disney World is just down the street? What a colossal waste of money while they value-engineer important projects like actual attractions....

MisterPenguinApr 01, 2023

SirwalterraleighMar 31, 2023

That’ll show universal who’s boss…as they complete the biggest park complex addition in Orlando since the 90’s😎

DCBakerMar 31, 2023

New graphics have started being displayed today as the 50th graphics have been removed.

lazyboy97oJul 28, 2022

I only have a fleeting awareness of them, but my understanding is that there are regulations regarding brightness, movement, etc. for digital billboards but they tend to extend so many feet from the highway. The easy loophole is to build something big enough and just far away enough that these rules don’t apply.

Andrew25Jul 28, 2022

It's a heck of a traffic distraction at night - especially at the Kirkman/Universal entry ramp that merges onto a merge lane.

JoeCamelJul 28, 2022

All the electronic billboards should have maximum brightness set by regulation. IMO When they are that bright at night I look away and it kinda defeats their purpose

DznyGrlSDJul 28, 2022

Drove by this on I4 on the way back from the Sanford airport last week at approximately 1230am - it's BRIGHT...oof

SirwalterraleighJul 27, 2022

In a nutshell

matt9112Jul 27, 2022

So you mean no real investment so a lot of extra marketing ?

SirwalterraleighJul 27, 2022

They’re done with capex in Orlando for quite some time - my theory - so they will do this kinda thing to draw attention to themselves as they repackage and sell the standard/old product. It happened post millennium…they did it for stretches in the Iger years too.